Jan 26, 20124 min read

Marketing Day: January 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

New Google+ Badges Feature Unified +1′s, Darker Themes & Smaller Sizes

Google+ badges are getting some new duds, enhanced +1 counts and a few more size options. When Google initially released badges for users only two options existed: an icon version and standard badge version. A new darker version can be chosen for darker sites, and a smaller interactive button can be used in tight spaces. […]

Facebook Joins Washington AG In Lawsuits Targeting “Likejacking” Scam

Washington state and Facebook have double-teamed on separate lawsuits against Adscend Media, a company that allegedly runs “likejacking” campaigns to collect money and/or personal information from Facebook users. As GeekWire reports, the practice was allegedly adding up to $1.2 million per month to Adscend’s coffers. Likejacking, or “clickjacking” as the official release from Washington Attorney […]

Twitter Now Able To Censor Tweets, If Required By Law, On A Country-By-Country Basis

Until now, Twitter’s not had the ability to censor certain tweets or accounts, to prevent them from being seen — if legally required — by users in particular countries. That’s now changed, though Twitter stresses that it hasn’t yet used this new ability and that should it have to, anything withheld will be disclosed. Twitter […]

New Google+ Safety Center & Privacy Features Rolled Out For Teens

Google has come under fire as of late with all new privacy policy changes, real name restrictions and forced Google+ account creation. But today Bradley Horowitz, VP of Product – Google+, released a public post on his Google+ profile letting the world know of of upcoming safety enhancements for teens. Horowitz stated: With Google+, we […]

US Mobile Ad Projections Revised Upward: $2.6 Billion In 2012

In the last several weeks there have been several bullish reports on mobile, culminating in Apple’s blowout holiday quarter where the company sold 37 million iPhones and 15 million iPads. Smartphone adoption is on a tear and various financial analysts now expect Google to generate mobile ad revenues of between $4 and $6 billion this […]

Reddit On The Rise While The Decline Of Digg Continues

The Social News battle between Reddit.com and Digg.com is nearly over – with a clear winner prevailing. A recent post from AdamSherk.com, studied traffic from 12 major magazines and web-only destinations from both Digg and Reddit. The results? Reddit referrals rose 360% from 2009 to 2011 while Digg traffic dropped to 4.6 million in 2011 […]

Tracking Social Links On Google+: How Do You Do it?

Here at Marketing Land we are a big fan of tracking links. We have a specific UTM codes we use across all of our marketing channels, and have had great results measuring and understanding where our traffic is coming from. (Caveat: Except for LinkedIn, they strip the UTM codes, more on that another day.) We just like […]