Jan 25, 20133 min read

Marketing Day: January 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer

Brands and individuals that are testing out Twitter’s new video toy, Vine, are learning the hard way that it doesn’t play well with Facebook. Sure, there’s a big button to connect your Vine account with Facebook so you can finds friends and connect more easily on the new video platform … but it’s broken. As […]

Marketing Biz: Circa, Curation Marketing & Brand Gifting

This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Snip.it. Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn’t call any of […]

Yahoo’s Mayer: “In The Future You Become The Query”

Yahoo CEO Marissa Mayer sat down with Bloomberg TV in Davos, Switzerland, at the World Economic Forum, in a very interesting and far-ranging interview (embedded below), to discuss the future of Internet technology and search. Mayer spoke at length about the future of search, social, mobile and Yahoo’s strategy. She also offered her first public comments […]

To Pay Or Not To Pay, That Is The Power Shopping Question

Much hype, and many public relations wars, has been waged over the last couple of months centering on the physical dynamics of paying your way into shopping results. Most of the attention has been focused on Google, and as often happens in the search community, Big G’s motives have been dissected, reviewed and morally judged, […]

Affiliate Marketing & Transparency – A Clear Path To Success

For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to avoid black hat tactics and fraudulent transactions. While talk of transparency can quickly divide a room, let’s be clear about what we mean in the context of the affiliate channel. Essentially, improving transparency in performance […]