Jan 25, 20123 min read

Marketing Day: January 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Poll: 66% Say They’ll Cancel Google Accounts Over Privacy Changes

Is Google facing an angry backlash of users canceling accounts in response to Google’s new terms of service & privacy policy? It will if respondents to a Washington Post poll are a reliable barometer. With more than 14,000 people responding, nearly two-thirds said they would cancel their Google account, with 15% saying no and just […]

Is Chrome Slower Than IE9 & Firefox? A New Study Says It Is

This may come as a surprise to a lot of Chrome users: A new study about page speed and website performance says that Google’s Chrome web browser performed slower than both IE9 and Firefox in a recent analysis of retail website home pages. The findings come from Strangeloop Networks’ annual e-commerce page speed and website […]

Bing Bets On Sports, Entertainment To Attract Gen Y

At the two-minute warning of the NFC Championships last weekend, the country got a glimpse of Bing’s new ad campaign, Bing is for #Doing. Bing just hopes that Gen Y viewers were taking notice. The spots, which take a storytelling approach and feature adventure sports athletes Kevin Pearce, Bobby Brown, Kaityln Farrington and Gretchen Bleiler, […]

Apple Shames Google With Revenue Numbers

Apple surprised even the most optimistic financial analysts when it released quarterly earnings yesterday afternoon. As you’ve already read, the company had a gargantuan quarter, with revenues of $46.33 billion and quarterly profit of $13.06 billion. (TechCrunch’s MG Siegler does a nice job of putting those numbers in some context.) As was pointed out on […]

Study: 69 Percent Access The Mobile Internet Daily

This morning Google is releasing research, conducted by Ipsos in September-October of 2011, that shows mobile device adoption and usage trends in five countries. According to the survey findings, 38 percent of US mobile subscribers own smartphones. However these numbers do not reflect Q4 holiday sales. Indeed, Nielsen has said that 46 percent of US […]

Is Google+ Mandatory For Marketers? And Is That So Bad?

When Google launched its Google+ social network, the marketing world (along with everyone else) barely noticed. When Google decided to make this social network a bigger part of search results, marketers had little choice but to sit up and take action. Over the last week or so, we at Motivity have spent a fair amount of time […]