Jan 24, 20124 min read

Marketing Day: January 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Yahoo Q4 Blah: Display & Search Down Slightly

Yahoo today reported Q4 and full year results. Unlike Apple, the company didn’t have a blowout holiday quarter. Revenue was down YoY by 3 percent. However income was up 10 percent. Yahoo grew uniques by 12 percent over 2010 but its search audience was down by 4 percent. Revenue was up in EMEA and Asia […]

Google’s New Terms Of Service & Privacy Policy: Anything You Do May Be Used To Target You?

It sounds like the Miranda warning so familiar to those who watch US cop shows: “Anything you can and do will be held against you in a court of law.” On March 1, Google has a new privacy policy and terms of service that goes into effect. Anything you do on Google, under these new […]

Who Got Web Traffic When Wikipedia Went Down? Facebook, Twitter & Answer/Homework Sites, Of Course

When Wikipedia, the fifth most-visited site on the web (source), went offline for 24 hours last week as part of the mass SOPA/PIPA legislation protests, millions of Wikipedia users were left in a state of virtual limbo. What to do? Where to go? Who ended up getting all the traffic while Wikipedia was down for […]

Webcasts This Week: Social Media Analytics + Pay Per Call Advertising

Search Marketing Now will host two webcasts this week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present “Measuring Social Media Marketing Success Using Analytics Tools.” They’ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities. […]

Pinterest Is Growing Like Gangbusters (Hitwise & comScore Agree)

The exact numbers may differ, but both Experian Hitwise and comScore agree that Pinterest is one of the hottest websites around right now. Hitwise tweeted yesterday about the site’s growth, saying that Pinterest was the 60th most-visited website in the US last week, with total visits growing from 10 million to 17 million since the […]

Social Media Makes Gains As A Trusted Source, But It’s Still Behind Traditional Media

Consumers around the world are gaining trust in social media as a source of business information, but it still lags behind other sources such as corporate websites and traditional media. The findings come from the 2012 Edelman Trust Barometer, a global survey that’s now in its 12th year. The survey includes feedback from more than […]

US Consumer Group Wants EU To Block G-Moto Deal, Calls For Google Breakup

US-based Consumer Watchdog is calling on the European Commission (EC) to block Google’s $12.5 billion takeover of Motorola Mobility and wants Europe to pursue a formal antitrust complaint against Google. Citing marketshare data, the group’s argument is that owning a handset maker would turn Google into an “unstoppable juggernaut” in mobile: Google’s Android smartphone operating […]

Metric-ocracy: Less Data, More Insight

The start of a new year is a popular time for resolutions. Many people resolve to eat better (read: ‘eat less’). Or exercise more. You know the drill. And right about now, three weeks into a new year, is when the vast majority of those resolutions start to break down. Of course, even among marketing […]

Gap Widens Between Big 3 Search Engines & Facebook In December, comScore Says

Google, Microsoft and Yahoo sites continue to hold down the top three spots in comScore’s monthly report on the most visited web properties in the U.S., but the gap between them and Facebook grew bigger in December. According to the latest Media Matrix rankings, Google, Yahoo and Microsoft sites all saw an increase in unique […]