Jan 23, 20134 min read

Marketing Day: January 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Most Popular App In The US? It’s Facebook (Thanks To Apple) Facebook can thank Apple for helping making it the top overall mobile app in the U.S. in 2012, according to new numbers out today from the comScore Mobile Metrix service. ComScore says Facebook ended the year with more than 85 million unique adult visitors — that’s on both Android and iOS. It’s about 11 million […]
Treating Your Conversion Symptoms, But Not The Disease Many organizations get fixated on metrics data, without thinking of where it comes from. But, what if your metrics indicate a problem which originates somewhere else? Huh? What I’m asking is, “why should we believe that the place at which we measure our metrics is also the place where the problem occurs?” Perhaps the metric […]
Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land As we promised last month, our expansion continues. In addition to the two positions that we added last week, we’re now ready to accept applications for three more positions on our editorial team. All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, […]
Track On: Conversion Measurement Rolls Out For All Facebook Advertisers Back in November, Marketers rejoiced as Facebook announced conversion tracking for advertisers. Yesterday Facebook officially announced that conversion tracking will be rolling out to all advertisers. This is a huge boon for those spending money on Facebook as actions taken off of Facebook can be tracked back to the specific Facebook ad within Facebook’s advertising […]
Embedded Tweets Will Now Contain Photos, Videos & Additional Content Embedded Tweets just received a major face-lift, becoming much more valuable for webmasters. Today Twitter announced new updates that make displaying Tweets more engaging with more context. Now embedded Tweets will feature images, video, article summaries and additional content. TV shows doctors like – twitter.com/dannysullivan/…. More on Facebook’s new Graph Search here: mklnd.com/UoTeAH #facebook #graphsearch — Marketing Land (@Marketingland) […]
Seeking To Boost Content, Yahoo Acquires Snip.it Yahoo has acquired Snip.it, a social content curation site that reminds many of Pinterest. AllThingsD reported earlier today that the purchase was in the works — with a reported price tag in the mid-teen millions of dollars — and Yahoo has confirmed it this afternoon via a statement from Mike Kerns, Vice President of Product: […]