Jan 23, 20126 min read

Marketing Day: January 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Outspends Microsoft In DC Lobbying In 2011

According to a report in CNET, based on public filings with the US Senate Office of Public Records, Google spending on federal lobbying exceeded that of rival Microsoft in 2011. Google reportedly spent $9.7 million to Microsoft’s $7.3 million in 2011. Some decry the increase in Google lobbying as hypocrisy because lobbying is inherently “evil” […]

Google Gives OK To Pseudonyms, Nicknames On Google+

As promised last fall, Google says it will soon begin allowing pseudonyms and alternate names on Google+. Google+ VP Bradley Horowitz announced the changes this afternoon, explaining two primary changes to the company’s name policy: Google will begin “updating its policies and procedures” related to established pseudonyms (like Madonna). Google may flag a profile with […]

Google Really Wants You To Complete Your Google+ Profile

Haven’t finished filling out your Google+ profile yet? Maybe thinking you don’t want to? Or don’t need to? Well, Google really wants you to fix that. And the next time you Google yourself, they’re gonna start to bug you about it. Right there in the search results for your name. As Drew Olanoff writes on […]

YouTube’s Stunning Stats: 4 Billion Daily Views, An Hour Of Video Uploaded Every Second

I think “SMH” is the right web acronym to use for the latest stats that YouTube has shared this morning — stats that definitely have me shaking my head. Consider these: More than four billion videos viewed daily around the world. An hour of video is uploaded every second. In the case of the first […]

Infographic: How Social Media Links Help Email Marketing

Are you including ways for people to share what you’re emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. That’s a pretty easy conversion […]

EU Ready To Impose Tough Privacy Rules On Google, Facebook

According to a report in Reuters, this week the EU will offer a sweeping set of new rules that would dramatically impact how internet companies can use personal data. There would also be new penalties available for data breaches and rules violations. The article, based on a draft of the rules, says the proposed regulations […]

Pew: 19 Percent Of Americans Now Own Tablets, eReaders

After a big holiday season the percentage of people owning eReaders and tablets has nearly doubled — from about 10 percent in early December to 19 percent in January. The data were compiled from several telephone surveys the Pew Internet Project conducted between late November and January. The chart below provides a demographic breakdown of […]

Is The Next Frontier In Social Media Your TV?

Where are you watching the Big Game this year? Last year, that question was a locational where: a Super Bowl party, at home on the sofa or a local watering hole being the expected answer. This year, the “where” is just as likely to be device specific. On a PC? A tablet? Or a Verizon […]

The YouTube Community Interviews The President: Obama To Answer Questions Via Google+ Hangout

President Obama may be facing his toughest interviewer yet; the YouTube community. On January 30th, just a few days after his State of the Union address, President Obama will participate in a live streamed interview by answering questions that were submitted on YouTube. The YouTube community will vote on questions to be selected and the […]

Google’s Urchin Is Closing – Why & What To Do Next

This week marks the end of an era for Google Analytics, maybe also for the whole web analytics market place. Google announced that Urchin Software will no long be sold by the company. Urchin is the software company that was originally acquired by Google and ultimately was transformed into Google Analytics, the most used analytics […]

An Inside Look At What Google’s Search Quality Raters Do

One of the long-standing myths about Google’s search results is that they’re completely computer-generated with no human input or involvement whatsover. But, since at least 2005, Google has had a program that involves regular searchers reviewing the quality of their search results. There are several different job titles involved, but the people who get paid […]