Jan 22, 20134 min read

Marketing Day: January 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Revenues: $14.4 Billion In Q4, Over $50 Billion In 2012 Amid some accounting confusion last week tied to the sale of its Motorola Home property, Google announced quarterly and full year revenues for 2012. Fourth quarter consolidated revenues (including Motorola) were $14.42 billion, which was an increase of 36 percent vs. last year and 8 percent over Q3 2012. For the full year 2012 Google […]
Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data The world’s largest online retailer is now positioned to expand its advertising services. MIT Technology Review reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house advertising platform. Amazon has an unrivaled bank of data on online consumer purchasing behavior that it can mine from […]
Fox Movies Releases Google Logo Look-a-Like “The Internship” Teaser Movie Poster Last week, the marketing team at Twentieth Century Fox gave Collider.com an exclusive teaser image of the official movie poster for “The Internship” – the film that features Vince Vaughn and Owen Wilson as interns working for Google. The official movie poster smartly plays off the recognizable Google logo and search function: Unfortunately, at press time, […]
Marissa Mayer Trying To Repair Yahoo Image, Using Aggressive Recruiting Tactics Yahoo CEO Marissa Mayer may be a little like Michael Jordan on the 1980s Chicago Bulls basketball team. Before they became a championship force in the 90s, Jordan was a star but without the supporting players who would eventually help him win NBA trophies. Mayer has been trying to build her own winning team, poaching […]
Want To Work At Google? Google+ Profile Integration Now Allows For One-Click Applications Those looking to work at Google may now want to apply with the aid Google’s social network. On the Google jobs board, users are now prompted to enable Google+. Once enabled users can connect with other Googlers, star and save jobs they like and even apply with just one click. Once logged in, connections that […]
Marketers Say They’ll Spend More On Data/Analytics In 2013 [Survey] More than two-thirds of marketers surveyed say they’re planning to spend more on data in 2013, and more than half percent say they’re planning to hire new employees for data/analytics jobs this year. That’s according to Data Rich & Insight Poor, a new study from Yesmail Interactive and Infogroup Targeting Solutions. The survey involved just […]
Facebook Search Graph To Impact Social Search Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of platforms, from television to radio to music libraries. The fact that search has always been lacking from Facebook has long been a source of criticism and frustration. Facebook Search Graph There’s […]