Marketing Day: January 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Introducing The Marketing Land #Hashtag Bowl: 2014 Edition

Are you ready to see the battle of the social networks during Super Bowl XLVIII? Marketing Land is set to kick off Super Bowl advertising season with our third annual #Hashtag Bowl — your front row seat to see how all the social media platforms stack up against each other in Super Bowl ad mentions. […]

1. Nielsen: All Top Brands Lost Web Users To Mobile In 2013

According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we’ve seen in other data. However the relative loss of monthly […]

1. Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business […]

1. Infographic: The Social Media Winners Of CES 2014

Earlier this month, Las Vegas hosted the giant Consumer Electronics Show. Social media was a big part of the event, with vendors, sponsors and brands all vying for hashtag and other mentions on Twitter and in social media. Who won? Samsung, Sony and Android were all big brands that drew attention. Smartphones, tablets and TVs […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done”

2. Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Unnatural Links

3. Google Remarketing Ads Found To Violate Canadian Privacy Law; To Revamp Ad Review System By June

4. Local SEO Scam Of The Month: Craigslist SEO

5. 5 Not-So-Common Reconsideration Request Errors

6. Searching For Gmail In Google Links You To Compose A Message To A Google Apps User

7. Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero

Online Marketing News From Around The Web:

Affiliate Marketing

1. Skimlinks Says Its Affiliate Linking Technology Drove $500M+ In E-Commerce Sales Last Year, TechCrunch

2. When You Say "Affiliate" Top Social Networking Platforms Think…, Affiliate Marketing Blog

3. Your New Year’s resolution: Monitor your affiliates!, 3Q Digital

Blogs & Blogging

1. Is your blog design ready for 2014? Four ways to tell, ProBlogger

2. Why You Need To Consider Editorial Design On Your Blog, Koozai

Business Issues

1. Ad-Tech Valuation: Color by Numbers, recode.net

2. China’s Twitter is bleeding users, MarketWatch

3. Google the Conglomerate: After Nest, No Industry is Safe, mobileopportunity.blogspot.co.uk

Content Marketing

1. Are You Winning The Attention Auction?, www.blindfiveyearold.com

Copywriting, Design & Usability

1. How Understanding Your Customer Will Help You Create Copy That Sells, KISS Metrics

2. Life Above and Beyond the Fold, moz.com

Display & Contextual Advertising

1. Say "Hello" To Twitter Tailored Audiences…Again, www.ppchero.com

Domaining

1. Namecheap Announces Redesigned Website & Logo Update, DomainInvesting.com

2. What domains Sprint, Cox, BitTorrent, and Buzzfeed bought, Domain Name Wire

E-Commerce

1. Holiday 2013 E-Commerce Recap: The Most Surprising Stats, blog.custora.com

2. How to Launch New Products on an Ecommerce Site, Practical E-Commerce

3. What Internet retailers should know about responsive web design, Internet Retailer

Email Marketing

1. Email frequency: how much is too much?, eConsultancy

2. Why You Should Include Phone Calls in Your Email Performance Metrics, blog.marketo.com

General Internet Marketing

1. The Future of Superbowl Ads, marketing to multi device, multi screen, www.davidmelamed.com

Internet Marketing Industry

1. Epom announces its acquisition of a $7 million private investment, epom.com

Mobile/Local Marketing

1. 3 Convincing Reasons for Texting Your Customers, www.revenews.com

Other Items

1. WordPress & Techmeme 100, ma.tt

Social Media

1. Do Multi-Image Facebook Posts Lead to Increased Reach and Engagement?, www.jonloomer.com

2. LinkedIn vs. Google+: Where Should I Spend My Time, CopyPress