Jan 19, 20125 min read

Marketing Day: January 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google+ Hits 90 Million Users, 60 Percent Engage Daily

Google+ has reached the 90 million user mark worldwide, and CEO Larry Page says 60% of them engage on the site every day. That’s one of the lead facts that the company is pushing in its Q4 earnings announcement that’s just out today. Although the company’s overall financial numbers didn’t meet expectations, the Google+ number […]

GOOG Earnings: Google Delivers Another Massive Quarter ($10.58 Billion), Disappoints Investors

Google reported record revenues of $10.58 billion for Q4 2011 and roughly $38 billion for FY 2011. Quarterly revenues were 25 percent higher than Q4 2010 revenues. Expectations for Google were extremely high, however, and earnings disappointed Wall Street consensus estimates. The stock is down in after-hours trading. Google’s own sites were responsible for $7.29 […]

SOPA Stats: 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60%

By all accounts, yesterday was a big and important day for the tech and online marketing industries. Hundreds of websites protested the SOPA & PIPA bills that are currently moving through the U.S. Congress by either going completely dark for the day or — as we did here on Marketing Land and our sister site, […]

EMarketer: U.S. Online Ad Spend To Approach $40B This Year

Defying the difficulties plaguing the economy as a whole, interactive advertising in the US is set to grow well above 20% this year, nearing $40 billion in revenues, according to the latest eMarketer estimates. And if eMarketer is correct, double-digit growth will continue for at least the next couple of years before slowing slightly. The […]

Social Summary Creator Summify Acquired By Twitter

In a blog post today Summify, a leading social summary provider, announced it was being acquired by Twitter. Summify is a product that takes social and news feeds and delivers only the top content (summaries) to users. This is just one of Twitter’s many acquisitions including Tweetdeck (desktop client), Summize (search client), Tweetie (mobile app.) No […]

Will “Apps For Timeline” Make Facebook The Next Major Apps Ecosystem?

Last night Facebook formally launched the previously announced “Apps for Timeline.” If you’re Zynga CEO Mark Pincus (or one of a handful of other high profile publishers) then you’d probably argue that apps on Facebook have been wildly successful. But for most publishers and developers apps have not done quite as well. However this new […]

Get Your Site Mobile-Ready With Web Analytics

This year, mobile will come into its own as a mainstream marketing medium, as more businesses allocate larger budgets to mobile advertising and, especially, to developing mobile websites. And that’s a good thing, considering usage of the mobile Web is exploding. In fact, a Google report shows that the percentage of search queries stemming from […]

Google Adds Sharing From Google+ Search Results

Today users will be able to share directly from a given set of Google+ search results. In a post from Alex Unger, Associate Product Manager at Google, it was announced that not only will users be able to share from the search results, but also contribute directly to that stream from the given search. The example that […]

Comscore Study Finds 31% Of Display Ads Never Seen

You knew some of your display ad impressions were wasted, but not exactly how many. Now the first Comscore study of its kind has quantified what percentage of online display ads aren’t even seen by users — an average of 31% and, on some sites, as many as 91%. Sometimes those ads are below the […]

Quora (Finally) Has A Follow Button

From the better-late-than-never file comes news that Quora is finally offering a “follow” button that can be embedded on websites. The code is available on Quora.com now. If you’re already a Quora account holder, you should also see a “Create a Follow Button” link on your profile. The button comes in two colors and embedding […]