Marketing Day: January 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. FAQ: What’s The Debate About Google’s Search Plus Your World?

Feeling confused about all you may have heard about Google’s new “Search Plus Your World” search results that came out last week? It’s understandable. Just digesting the new features is tough enough, much less trying to follow all the accusations and counter-accusations that were flying around. Here’s a guide designed to answer questions you might […]

1. Google Confronts More Rogue Behavior In OpenStreetMap “Vandalism” Incident

At the end of last week Google was on the receiving end of accusations that it had scraped a local directory site in Kenya (Mocality) and then perpetrated a scam using that site’s name in cold calls to local businesses. Last night new allegations from the people behind Google Maps competitor Open Street Map claimed […]

1. Measuring The Value And Success Of Targeted Social Media Marketing Campaigns

Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a […]

1. Pimping Google+ In Search Works: Lady Gaga Finally Joins Google+

Last week, Lady Gaga — one of the most popular people on Facebook and Twitter — didn’t even a Google+ account. Today, she does. It looks like Google’s pimping of Google+ on its search results page just paid off big time. Welcome To Google+, Lady Gaga Lady Gaga started posting yesterday on a verified Google+ […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google To Join Anti-SOPA “Blackout Day” With Home Page Protest

2. AdGroup-Level Impression Share Metrics Coming To AdWords

3. Rich Snippets & Learning To Love Not Being #1

4. Linking Strategies For Google Plus Your World

5. A New Year, New Markets & New Keywords

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing in the Age of Social Media by @DaveTaylor at Affiliate Summit West 2012, fatcowbusiness.com

2. The Year of Curation in Affiliate Marketing, blog.affiliatetip.com

3. Top 10 Affiliate Marketing Predictions: What to Look for in 2012, www.revenews.com

Analytics

1. 3 Crucial Metrics Google Analytics Doesn’t Tell You, www.whitefireseo.com

Blogs & Blogging

1. 21 Tactics to Increase Blog Traffic (Updated 2012), SEOmoz

2. 24 Best Business Blogging Guides, Tips and Tools of 2011, webbiquity.com

Business Issues

1. Microsoft Keeps Quiet About Plans For Skype, Windows Integration, Read/Write Web

2. Uh-oh, PC: Half of computing device sales are mobile, GigaOM

3. Apple To Announce Tools, Platform To ‘Digitally Destroy’ Textbook Publishing, www.wired.com

4. Coca-Cola Retains Title as World’s Most Valuable Brand, Bloomberg

5. Google resorts to ads to make you feel safer online, news.cnet.com

6. New Allegations: Is Google Trying to Kill Themselves?, www.stateofsearch.com

Content Marketing

1. Flawed analysis of statistics on web video conversion rates, agbeat.com

Display & Contextual Advertising

1. 5 Ways to Make Your LinkedIn Ads Rock You Like a Hurricane [Video & Infographic], unbounce.com

General Internet Marketing

1. Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online, www.techipedia.com

Internet Marketing Industry

1. Internet 2011 in numbers, royal.pingdom.com

Local Marketing

1. Google Emails To Let Me Know My Wife’s Merged Listing Will Be Merged Again, www.smallbusinesssem.com

2. Curious Consumers Begin Scanning QR Codes, www.emarketer.com

3. Even Bill Cosby Can’t Make Bad QR Codes Funny, outspokenmedia.com

Mobile Marketing

1. In-App Purchases Will Dominate the Smartphone App Business, www.isuppli.com

Other Items

1. Twitter’s Dick Costolo calls Wikipedia SOPA blackout ‘foolish’, thenextweb.com

2. IPv6: countdown to launch, Official Google Blog

3. Tech tips that are Good to Know, Official Google Blog

4. [Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks | Dan Zarrella, danzarrella.com

Reputation Management

1. Creating Microsites for Online Reputation Management & ORM, www.wolf-howl.com

Search Marketing

1. Are You Making These 7 Panda-Punishing Content Mistakes?, www.searchenginejournal.com

Social Media

1. 10 Great Ways to Get Discovered on Google+, Google

2. Study: Why Do People Use Facebook?, Read/Write Web

3. The Google + Quandary, www.hadeninteractive.com

4. 3 Successful Google+ Pages and Why They Work, www.socialmediaexaminer.com

5. How to Build your Authority and Influence in Google+, kaiserthesage.com

6. Twitter Enhanced Profile Pages: Brands Share Wins & Tips, searchenginewatch.com