Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Feeling confused about all you may have heard about Google’s new “Search Plus Your World” search results that came out last week? It’s understandable. Just digesting the new features is tough enough, much less trying to follow all the accusations and counter-accusations that were flying around. Here’s a guide designed to answer questions you might […]
At the end of last week Google was on the receiving end of accusations that it had scraped a local directory site in Kenya (Mocality) and then perpetrated a scam using that site’s name in cold calls to local businesses. Last night new allegations from the people behind Google Maps competitor Open Street Map claimed […]
Whether engaging in a multi-channel advertising campaign or simply trying to expand your online presence, Social Media is one platform marketers cannot afford to miss as we move into 2012. Several leaders have emerged as viable options for marketers to engage with their target audience to an extent which would not have been imaginable a […]
Last week, Lady Gaga — one of the most popular people on Facebook and Twitter — didn’t even a Google+ account. Today, she does. It looks like Google’s pimping of Google+ on its search results page just paid off big time. Welcome To Google+, Lady Gaga Lady Gaga started posting yesterday on a verified Google+ […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing in the Age of Social Media by @DaveTaylor at Affiliate Summit West 2012, fatcowbusiness.com
The Year of Curation in Affiliate Marketing, blog.affiliatetip.com
Top 10 Affiliate Marketing Predictions: What to Look for in 2012, www.revenews.com
Analytics
3 Crucial Metrics Google Analytics Doesn’t Tell You, www.whitefireseo.com
Blogs & Blogging
Business Issues
Microsoft Keeps Quiet About Plans For Skype, Windows Integration, Read/Write Web
Uh-oh, PC: Half of computing device sales are mobile, GigaOM
Apple To Announce Tools, Platform To ‘Digitally Destroy’ Textbook Publishing, www.wired.com
Coca-Cola Retains Title as World’s Most Valuable Brand, Bloomberg
Google resorts to ads to make you feel safer online, news.cnet.com
New Allegations: Is Google Trying to Kill Themselves?, www.stateofsearch.com
Content Marketing
Display & Contextual Advertising
General Internet Marketing
Internet Marketing Industry
Internet 2011 in numbers, royal.pingdom.com
Local Marketing
Google Emails To Let Me Know My Wife’s Merged Listing Will Be Merged Again, www.smallbusinesssem.com
Curious Consumers Begin Scanning QR Codes, www.emarketer.com
Even Bill Cosby Can’t Make Bad QR Codes Funny, outspokenmedia.com
Mobile Marketing
In-App Purchases Will Dominate the Smartphone App Business, www.isuppli.com
Other Items
Twitter’s Dick Costolo calls Wikipedia SOPA blackout ‘foolish’, thenextweb.com
IPv6: countdown to launch, Official Google Blog
Tech tips that are Good to Know, Official Google Blog
[Infographic] How To Use Contra-Competitive Timing for More ReTweets, Likes, Comments and Clicks | Dan Zarrella, danzarrella.com
Reputation Management
Creating Microsites for Online Reputation Management & ORM, www.wolf-howl.com
Search Marketing
Are You Making These 7 Panda-Punishing Content Mistakes?, www.searchenginejournal.com
Social Media
Study: Why Do People Use Facebook?, Read/Write Web
The Google + Quandary, www.hadeninteractive.com
3 Successful Google+ Pages and Why They Work, www.socialmediaexaminer.com
How to Build your Authority and Influence in Google+, kaiserthesage.com
Twitter Enhanced Profile Pages: Brands Share Wins & Tips, searchenginewatch.com
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