Jan 16, 20124 min read

Marketing Day: January 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Ad Performance Improved In 2011, Study Says

Advertisers on Facebook saw improved click-thru rates in 2011, while Facebook itself earned more from higher ad rates. That’s according to a new study from TBD Digital, an ad agency that specializes in Facebook marketing. The TBD study indicates that average cost-per-click (CPC) was up only one percent between Q3 and Q4 in five major […]

Failure To Adopt Social Media Poses Personal And Professional Risks

At one point, it was ok not to have an account on Facebook or Twitter. However, now that over 72% of United States internet users are on Facebook and 70% of Facebook users reside outside of the USA, according to a recent study, it’s clear that social can’t be ignored any more. Businesses and individuals need a Facebook […]

Would Retargeting Look Good With My Current Marketing?

Odds are you probably have one really good pair of shoes that will work with almost anything in your wardrobe. Just like that versatile pair of shoes, retargeting is one type of marketing that pairs well with most other forms. Certain types of marketing just work well together. For example, a number of case studies, including […]

#BlackoutSOPA: A Look At The Social Media Movement That Helped Stall The SOPA Legislation

Over the past month, SOPA (the Stop Online Piracy Act (H.R. 3261,) has been the hottest, most controversial news topics. The proposed legislation required the take-down of infringed content from ISPs, search engines and webmasters. The good news is, SOPA has been shelved … for now. The outpouring of anti-SOPA support has been overwhelming, and may have influenced the […]

Looking For Renewed Focus, Flickr Crops Out Picnik & Axes A Handful Of Features

This year some big changes are coming to Flickr, the popular Yahoo! owned photo-sharing site. Flickr has been somewhat forgotten in the social ecosystem lately as Google+, Pinterest and Instagram have drawn the most attention. The current Flickr user tends to be skilled or professional photographers who take pride in photos instead of the casual […]

Windows Phone Now Recognized By Google Analytics

Welcome to the big leagues, Windows Phone. You’re now being recognized as an operating system by Google Analytics, rather than being generically reported as “not set.” WP Sauce noted the change this week and alerted us to it. However, it appears to be something that happened back on November 15. I found Windows Phone appearing […]

The “Hitler’s Downfall” Meme Takes On Google’s “Search, Plus Your World”

Google has been taking it on the chin from a lot of quarters this week since the launch of its Search, Plus Your World feature on Tuesday. Twitter got angry about it, the privacy watchdog EPIC called for a government investigation (and the FTC is reportedly planning one), and countless industry observers have weighed in […]