Jan 14, 20144 min read

Marketing Day: January 14, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google: Aware Of Large-Scale Hotel Listing Hijackings, Working To Fix Google is working to clean-up a situation where thousands of hotel listings in Google+ Local have been “hijacked” or had links leading to their official sites changed to lead to third-party booking sites. Thousands Of Hotel Listings Were Hijacked In Google+ Local is the story at Search Engine Land sister site that covers the situation in […]
Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares. The Duracell “Trust Your Power” ad begins with Coleman […]
Twitter Adds New Tailored Audiences Options: Upload From Your CRM, Target By Twitter ID Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including retargeting, on the social platform. Today the company announced new ways to create target audiences that should greatly expand their appeal for marketers. A key new feature, Twitter advertisers can now create tailored audiences using email addresses from […]
YouTube Releases New “Central” Page To Manage Comments All In One Place YouTube announced a new “Central” page for comments today, allowing users to moderate and respond to comments from a single location: From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs up, or click over to the video watch page and reply. Quickly toggle between comments that […]
Study: What Makes You Click On A Headline? The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click than a question-only headline or a pure “declarative” headline. However the success of question headlines reportedly varies by topic or category. That’s according to new academic research from BI Norwegian Business School in […]
Social Media Metrics – Perfection Of Means & Confusion Of Goals We’ve come a long way in a very short time. The exponential growth of social media has made it an integral part of the marketer’s toolkit. Social media takes up more than one quarter of all time spent online, and is arguably the quickest, fastest way to reach millions of customers instantly. Recent research from […]
Report: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013 Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56 billion pageviews, 731 million unique visitors. and 6.7 billion total votes cast. These numbers were up 51% to 82% of 2012′s numbers. Impressive, right? Well, one company doesn’t think so. Shareaholic, a discovery and sharing […]
Nest And Google’s Top 10 Biggest Acquisitions Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at Google’s other big acquisitions. The internet giant has purchased nearly 150 companies — some for people, some for parts or both. Here’s the countdown of Google’s 10 biggest acquisition deals so far, […]