Jan 13, 20144 min read

Marketing Day: January 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter Redesigns Web Version Aiming To Match Mobile App Design Twitter announced they are rolling out a design refresh to make their desktop version more in line with their mobile app design found on their iOS and Android apps. Here is a picture of the new design: If you do not see the new design now, you should soon. Here is Twitter’s announcement: We’re now rolling […]
Google To Acquire Nest Labs For $3.2 Billion Google is to acquire Nest Labs, best known for its smart thermostats and smoke detectors, for $3.2 billion in cash. Google shared the news in a press release, saying that the deal is expected to close within a few months. The full release: Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement […]
Are Prospective Car Buyers Your Digital Goldmine? New IAB Study Points To Broader Appeal Beyond Dealers Young, ethnically diverse, high earners who are more digitally savvy and responsive to online advertising than the general population? Sounds like a digital marketer’s dream audience target. New research from the IAB and Prosper Insight on Auto Intenders — adults ages 18+ who are planning to buy or lease a car or truck within the […]
Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore] Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google’s primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 […]
5 Tips To Leverage Twitter’s New Nearby Feature In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their […]
Get To Know: The CMO For Backupify As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business. Prior to joining Backupify’s executive team, Bigay served as a marketing and strategy consultant […]
It’s 2014 — Is Your Content Mobile Ready? Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is […]