Marketing Day: January 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Twitter Cries Foul Over Google “@WWE” Search, But Google Still Beats Bing

The war of words continues between Google and Twitter over Google’s new “Search Plus” results that, in part, promote Google+ social accounts. This time, an appropriate example to fight over, the WWE. Let’s get ready to rumble! Twitter’s general counsel, Alex Macgillivray, tweeted about the dispute today: Folks asked for examples. Here’s what a user searching […]

1. Privacy Watchdog: FTC Needs To Look At Google’s “Search, Plus Your World”

The Electronic Privacy Information Center (EPIC) may file a request asking the Federal Trade Commission (FTC) to investigate antitrust and privacy concerns surrounding Google’s latest update to its search results. As the LA Times reports, EPIC Executive Director Marc Rotenberg says his group will probably file a complaint with the FTC. “We believe this is […]

1. Oxford Study Explores Tweeter Reach & Influence

What can social media marketers learn from protests in Spain? Given that Twitter was used to get out the word about these protests, there’s plenty of insight to be gained. To that end, researchers at Oxford analyzed nearly 600,000 tweets over a 30 day period to learn how people were influenced to join these protests, […]

1. Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration

Google executive chairman Eric Schmidt says Google+ content is not being favored over Twitter and Facebook by Google’s search engine. Rather, those companies can be treated the same if they grant Google the right permissions to access their content. I spoke with Schmidt today about the developing war-of-words between Twitter and Google, which broke out […]

1. Facebook ‘Featured Story’ Ads Now Showing Directly In Users’ News Feeds

Last month Facebook announced that sponsored story ads would soon be integrated directly into users’ news feed. It has been confirmed that these paid featured stories are now appearing in news feeds. The ads will look quite similar to traditional wall posts with the ability to contain text and imagery. The sponsored posts will feature a subtle […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites”

2. Google Flight Search Expands, Now Showing More Routes

3. Reports: Mobile Search Impressions Explode, CTRs Beat PC

4. Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy

5. Google Fails To Trounce Bing (Again): The Fallacy Of The Superior Search Engine Revisited

6. Four Things You Can Do With Inconclusive Split Tests

7. My Search Rankings Are Great! But My Traffic Sucks! Now What?

8. The New Era Of Display: 5 Reasons Search Marketers Should Care

9. Google Logo For Nicolas Steno: Father Of Modern Geology

10. December “Explicit” Search Numbers: Bing Now Ahead Of Yahoo

11. Search Engines Should Be Like Santa From “Miracle On 34th Street”

Online Marketing News From Around The Web:

Analytics

1. How SEMs should use attribution, www.ppcassociates.com

Applications & Portals

1. ABC® Player TV App available on Yahoo! Connected TV, www.yctvblog.com

2. Exclusive: Microsoft Web TV subscription plan on hold, Reuters

3. Game streaming service OnLive to be preloaded on all Google TVs, VentureBeat

Blogs & Blogging

1. 10 Often Overlooked Ways to Get Traffic to Your Blog, community.sba.gov

2. Business Blog communications strategy, www.smartinsights.com

3. When Business Blogging Becomes a Business Burden, www.expand2web.com

Business Issues

1. Exclusive: Dell plots late-2012 consumer tablet launch, Reuters

2. EXCLUSIVE: Steve Ballmer Has Already Told Execs His Retirement Date, www.businessinsider.com

3. Facebook gets a big like from dozens of speakers at Menlo Park hearing on expansion plans, Mercury News

4. Microsoft Said to Plan Marketing Reorganization That Includes Job Cuts, Bloomberg

5. Paypal’s mobile payments growing exponentially, reached near $4B in 2011, VentureBeat

Content Marketing

1. 130-Plus Content Marketing Ideas For 2012 – Part 4 of 4, Search Marketing Standard

2. How To Never Run Out of Social Media Content, www.blueglass.com

3. Top 10 Lists Must Die, www.greenlaneseo.com

Copywriting, Design & Usability

1. It Works For "You": A User-Centric Guideline To Product Pages, uxdesign.smashingmagazine.com

2. No Guidance, No Interaction, No Sale: Improving Internet Shopping Usability, Cre8PC

3. Paying Attention: The Most Valuable Skill in UX Research, uxmag.com

Domaining

1. $18k for Aussie domain sets new record, The Register

2. Internet leader defends coming changes in URLs, Reuters

3. 5 With… GK, Original Domain Investor, www.elliotsblog.com

4. Trademark Law and gTLDs: Will the Puzzle Come Together?, www.adotas.com

Email Marketing

1. What Not To Do With Your Email Marketing, www.socialmediaexplorer.com

2. Email Evolution Conference Presents Dynamic Keynote Lineup, www.the-dma.org

3. How To Avoid Most Common Email Marketing Mistakes, www.business2community.com

4. Opt-in Email Newsletter Popup Best Practices for 2012, www.conversionvoodoo.com

5. Social Sharing Boosts Email CTR Up To 115% [INFOGRAPHIC], blog.getresponse.com

General Internet Marketing

1. It’s time for retail to get radical – Expert Opinion with Shaun Smith, www.salesforce.com

Internet Marketing Industry

1. How to Hire Your Social Media Marketing Partner, Techipedia

Mobile Marketing

1. Google’s Schmidt Not Convinced Android is Fragmented, PC Magazine

2. Horseradish, Eric Schmidt. Android is fragmented, ces.cnet.com

3. Opportunities Abound as Ad Support Increases Role in Mobile Content Delivery, www.emarketer.com

4. Why your mobile apps are failing, www.imediaconnection.com

Search Marketing

1. How Search Engines Work, ClickZ

2. Sharing a search story, www.mattcutts.com

Social Media

1. 10 Biggest Facebook Marketing Mistakes of 2011, www.bruceclay.com

2. 6 Reasons 2012 is the Perfect Time for Social Media, Search Engine Guide

3. 6 Ways To Tell If You’re Social Media-Ready, smallbiztrends.com

4. A new option for your home page, Orkut Blog

5. Boners BBQ Bashes Customer On Facebook And Twitter, Social Media Battle Ensues (PICTURES), www.huffingtonpost.com

6. Facebook Fan Size May Not Translate to Relationship Quality, www.marketingcharts.com

7. Homeland Security watches Twitter, social media, Reuters

8. Path: The "Future" of Social Networking, socialmediatoday.com

9. Smaller Social Sites See Significant Boost in Usage, www.emarketer.com

10. Twitter 2011 Trends from What the Trend: Part 2 featuring Brands and Hashtags, blog.hootsuite.com

11. What Percentage of your Tweets Should be Links or Replies, danzarrella.com

12. [New Data] What Percentage of your Tweets Should be Links or Replies | Dan Zarrella, danzarrella.com