Jan 10, 20143 min read

Marketing Day: January 10, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Faces More Legal Action From Sponsored Stories: This Time For False Endorsements Yesterday, Facebook announced it is scrapping parts of its Sponsored Stories ad product — the ads that show what other users “Like.” It turns out, the same day a Colorado man filed a class action suit claiming the ads were used for false endorsement. The suit alleges Facebook began showing ads that said “Tony DiTirro […]
New Brand Dependence Index Finds Consumers “Can’t Live Without” Samsung Electronics [Report] Brand management firm UTA teamed up with technology firm uSamp to launch a new brand index report at this week’s CES Conference in Las Vegas . Ranking the top ten most recognized consumer electronic brands, UTA’s first-ever Brand Dependence Index revealed Samsung scored the highest when measuring Brand Dependence Intensity within the consumer electronics market, […]
Use Google Analytics To Create Campaigns, Not Just Track Them We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons they clicked or what keywords they used to find you. You can also use analytics to track campaigns like email blasts and paid advertising. That’s pretty basic stuff. What many beginning […]
Growth Hacking Is Bull Doing SEO, SEM or social media marketing isn’t “growth hacking.” It’s just marketing. Problem is some marketers & start-ups don’t get that. — Danny Sullivan (@dannysullivan) January 4, 2014 The phrase “growth hacking” upsets me more than I should let it. Why? Because it takes me back to 2007, when I was about to graduate […]
Latest Twitter Experiment, @AchievementBird, Shares Analytics Via Direct Message Twitter’s latest experimental account uses direct messages to send users updates on milestones such as how many times you’ve been retweeted and favorited. It’s called @AchievementBird, and it appears to work in much the same way as other Twitter experiments like @MagicRecs and @EventParrot. If you’re following @AchievementBird, Twitter will send direct messages with statistics […]
FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail account and Google+ account, even if they don’t know their email address. Spam city! Potentially, but Google has some safeguards built in that it hopes will keep this as a […]