Apr 27, 20173 min read

Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The modern marketer’s guide to machine learning algorithms Apr 27, 2017 by Sean Zinsmeister

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Simple tips to get your app indexed, ranked & installed Apr 27, 2017 by John Lincoln

Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.

What is the value of a ‘Like?’ Apr 27, 2017 by Brad O’Brien

Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into the impact of a Like on a company’s bottom line and how to incorporate it into your marketing strategy.

Oracle adds chatbots, smarter recommendation engine to its Clouds Apr 27, 2017 by Barry Levine

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

Why B2B needs artificial intelligence Apr 27, 2017 by Barry Levine

It’s not a coincidence that artificial intelligence is rapidly colonizing marketing tools designed for business sales. It’s a necessity.

Facebook Marketplace update: 8% more spend is being pushed to Audience Network Apr 27, 2017 by Andrew Waber

Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign.

With new funding & a growing userbase, Quora makes its pitch to advertisers Apr 27, 2017 by Ginny Marvin

Company doubles its ad sales team and preps for advertiser growth as userbase nearly doubles in the past year.

Facebook begins retargeting potential travelers with ads featuring flight info Apr 27, 2017 by Tim Peterson

Facebook’s Dynamic Ads for Travel for Flights can run across Facebook, Instagram and its Audience Network ad network.

Get started with lead nurturing Apr 26, 2017 by Digital Marketing Depot

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion […]