Marketing Day: Is Nike stupid or shrewd, Facebook use down, Martech growth & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Instagram rumored to be moving further into e-commerce with a stand-alone shopping app Sep 5, 2018 by Amy Gesenhues According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment.

2. Pew survey finds marked decline in Facebook user engagement since March Sep 5, 2018 by Greg Sterling Just over half have also adjusted their privacy settings.

3. Lithium and Spredfast merge into a social management/customer care platform Sep 5, 2018 by Barry Levine The companies said that each boosted the other’s weak spot.

4. Martech continues its explosive growth, but are we facing an overload? Sep 5, 2018 by Robin Kurzer No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them.

5. Google, IAB Europe still negotiating GDPR Consent Framework implementation Sep 5, 2018 by Robin Kurzer Google has yet to launch its consent management platform.

6. Aetna’s Shiva Mirhosseini: Like any good relationship, sales tech & martech teams need incentive to connect with each other Sep 5, 2018 by Robin Kurzer A good ‘marriage’ requires an understanding of how each team can benefit from the partnership.

7. Here’s an exclusive insider look at SMX East Sep 5, 2018 by Chris Sherman Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself to attend.

8. Good riddance to social media mass production Sep 5, 2018 by Mark Traphagen Social media marketing is in a near-crisis situation. Here’s what marketers must do to survive and thrive.

9. Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd? Sep 4, 2018 by Greg Sterling The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences.

10. SurveyMonkey files to go public Sep 4, 2018 by Barry Levine Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Complaints to the ICO have spiked since GDPR came into effect in May Sep 4, 2018 by Robin Kurzer If related to GDPR, the bump serves as a preview to US companies that will soon be grappling with their own states’ data privacy laws.

Online Marketing News From Around The Web:

1. 7 Ways to Build Buzz on Social Media for Your New Product Before Launch, Social Bakers

2. 8 Highly Impressive Apps For Setting Your Goals And Smashing ‘Em, GirlBoss

3. How to Grow Your Email List With Pinterest, Social Media Examiner

4. Inside Google Marketing: Brand Studio and Google’s Mission, Think With Google

5. Looking beyond real estate, WeWork wants to provide content marketing services to startups, Digiday

6. Mind The Gap: Addressing The Digital Brand Deficit, AdExchanger

7. Removing Barriers to Your Websites and Software, Creative Vision

8. The 9 Free Email Marketing Templates You Need to Execute Everything, CoSchedule

9. Twitch: The Billion-Dollar Platform Brands Are Missing, Skyword