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Writer's pictureFahad H
Feb 4, 20155 min read

Marketing Day: iPhone Share Climbs, Facebook Super Bowl & Bing Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The action flick’s marketing site tests people to see if they have what it takes to be a Kingsman.

More big game advertisers integrated paid search into their campaigns this year to support their TV ads. Here’s how a few stood out.

The digital age has transformed the way marketers are spending money, hiring staff, and determining priorities. Successful agencies are using these changes to their advantage. In this Digital Marketing Depot webcast, we’ll explore how successful agencies are aligning with the shift in client’s needs to become long term partners that help drive revenue growth. Our […]

YouTube’s share of the video views for Super Bowl commercials drops 20 percentage points to 74%, according to data from Visible Measures. Budweiser’s “Lost Dog” has 4.5 million more views on Facebook.

There’s been a lot of talk about email fatigue lately, but is this fear overblown? Columnist Tom Sather thinks so, and he has the data to prove it.

Fourth quarter data from Kantar Worldpanel ComTech asserts that the iPhone’s market share has grown across key markets, including the US, China and EU 5. In most markets measured Android was down and Windows phone was flat. Kantar reported that Android’s market share declined in the US and Europe by nearly 4 points year over […]

Move positions Bing Ads as an “intent network” and gets in on native ad growth.

To what extent should you tailor your mobile efforts to iPhone models? Columnist Andrew Waber shares important data to help you decide.

A mystery minivan linked to Apple (though not conclusively) has been seen driving around the streets of Contra Costa County in the San Francisco Bay Area. There are two speculated use cases: Street View-like imagery or self-driving vehicle testing. The picture above is from a local blog (Claycord) via AppleInsider. Apple had “no comment” to […]

At a time when digital marketers are swimming in data, columnist Peter Minnium reminds us to strike a balance between technology-driven targeting and creativity.

What’s the key to getting your content shared? Columnist Jordan Kasteler says it’s understanding your audience.

Online review expert and author of “Everyone’s a Critic” explains why brands need to pay attention to what consumers are saying online.

While some marketers struggle to keep up with a rapidly changing industry, contributor Paul Roetzer tells us that others are re-imagining what’s possible for their careers and companies.

Get To Know: North Face VP of Global Marketing Aaron Carpenter

A new Twitter homepage test is putting the singular (sometimes grainy) homepage pic up against tiled groupings to see which version will reign supreme.

The streamlined process, aimed at small and medium businesses, gives marketers the ability to buy an ad with a few clicks.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

Video

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