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Marketing Day: Interview With (RED)’s Chief Digital Officer, Google’s Wireless Service &

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Building One Of The Most Social Nonprofits Ever: 5 Questions With (RED)’s Chief Digital Officer Chrysi Philalithes talks about how her brand was the first nonprofit to win over one million followers on Facebook and Twitter.

  2. Infographic: Optimal Image Sizes For All The Social Networks Looking for precise specs for your Facebook cover photo? This handy cheat sheet from Spredfast has the answer to that and other social media photo details.

  3. Google Announces Wireless Service Intended To Promote Industry Innovation Google Wireless: the rumor was true. At the Mobile World Congress conference yesterday in Barcelona, Google announced that it was in fact going to launch its own (MVNO) wireless phone service.

  4. Fitbit Campaign Helped People Convert 1 Billion Calories Into 1.5 Million Donated Meals The fitness tracker brand reminds users of its value by counting the calories they’re burning — and donating the equivalent to the hungry.

  5. Why You Need Content & Martech To Work Together Contributor Mary Wallace says martech is the conveyor belt that delivers the widget — the content. No belt, no widget. No widget, no need for the belt.

  6. Cashing In On Kanye: How Award Show Triggers Can Benefit Your Brand When you think about real-time marketing, social media platforms likely come to mind. Contributor Jason Warnock explains how email campaigns can piggyback on live events, too.

  7. Does My Business Really Need A Mobile App? If you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don’t want to fall behind the competition.

  8. Twitter Experimenting With Analytics For Individual Tweets Twitter is testing ways to give quick access to how well your tweets are performing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

  1. Apology 101: How to Save Your Reputation, www.searchenginejournal.com

Social Media

  1. Twitter Escalates Its Own ISIS Battle: 2,000 Accounts Suspended Last Week, abcnews.go.com

  2. 16 Ways to Use Social Media to Promote Your Event, www.socialmediaexaminer.com

  3. 26 Social Media Monitoring Tools, www.razorsocial.com

  4. 5 Social Analytics Tips for Midsized Companies, simplymeasured.com

  5. 7 Tools to Sell Products on Instagram, www.practicalecommerce.com

  6. CMOs: It’s Time to Hand over Inbound Social Media, www.conversocial.com

  7. Drive Foot Traffic with Facebook Local Awareness Ads, www.verticalmeasures.com

  8. Facebook and LinkedIn executives illustrate just how big mobile is for their businesses, www.internetretailer.com

  9. Facebook Was an NBA All-Star, www.adweek.com

  10. How Are Social Networks Used to Share Financial Content?, www.adweek.com

  11. How Can Twitter Website Cards Help Your Business?, smallbiztrends.com

  12. How mouth-watering is Krispy Kreme’s social media strategy?, econsultancy.com

  13. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads, www.socialmediaexaminer.com

  14. Introducing friend-finding and two-step verification to Digits, www.Twitter.com

  15. NCAA March Madness reveals growing role for Snapchat in sports marketing, www.mobilecommercedaily.com

  16. Top 10 Social Media Marketing experts on Twitter to follow, www.edupristine.com

  17. What Motivates Customers to Make Recommendations on Social Media?, www.marketingprofs.com

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