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Marketing Day: Interview With Constant Contact & Endurance CEOs, Video Marketing Lessons &

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Constant Contact + Endurance = Watch Out, GoDaddy Nov 6, 2015 by Barry Levine The CEOs of the newly combined company, generating annual revenue of more than $1 billion, outline their direction forward.

  2. Study: The Content That Compels People to Buy Nov 6, 2015 by Nathan Safran Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey.

  3. Are Millennials Speeding Up The Slow Death Of Interruption Marketing? Nov 6, 2015 by Erika Trautman Columnist Erika Trautman explores research that shows how authenticity, choice and control are key factors for successful engagement with Millennials.

  4. Modern Marketing Essentials Guide: Content Marketing Nov 6, 2015 by Digital Marketing Depot Content marketing is driving the way marketing organizations are engaging their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences.

  5. Video Marketing Lessons From People Who Have Been There, Done That Nov 6, 2015 by Michael Litt Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them.

  6. Marketing Land Quiz: Do You Know What Happened In Digital Marketing This Week? Nov 6, 2015 by Amy Gesenhues Test your knowledge about interactive marketing headlines for the week of November 2.

  7. Is That A Fact? 5 Principles For Proving That Digital Advertising Works Nov 6, 2015 by Peter Minnium As digital advertising continues to transform, columnist Peter Minnium shares five things he’s learned to help marketers take advantage of this new, digitally driven world.

  8. Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests Nov 5, 2015 by Martin Beck Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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