May 20, 20145 min read

Marketing Day: International Facebook Premium Ads, Amazon Loses .Amazon Bid, McDonalds Sees Social B

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

OpenX Releases SDK For Mobile Video Advertising In iOS And Android Apps OpenX Technologies released a software development kit (SDK) today to help developers monetize their apps with mobile video advertising. “As mobile usage growth continues to soar, publishers are seeking more sophisticated ad formats beyond the simple mobile banner, which has become less effective,” said Martin Price, head of mobile products, OpenX in a statement. “Video […]
VIDEO + SLIDESHOW: The Coming Online Video Tsunami In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video […]
Facebook Now Selling Premium Video Ads In Select International Markets Facebook’s auto-play video ads are going international. The social network announced today that it will start selling “Premium Video Ads” in Australia, Brazil, Canada, France, Germany, Japan and the United Kingdom. But not just to anyone. In keeping with its slow-play plan when it launched the product in the United States in March, Facebook said […]
Amazon Loses Bid For .Amazon Domain Amazon’s bid to own and operate .amazon as a new, generic top-level domain (gTLD) has been rejected. ICANN, the Internet Corporation for Assigned Names and Numbers — the governing body of the web’s domain name system — has sided with the recommendation from its Governmental Advisory Committee in rejecting the company’s bid to get .amazon […]
Google+ Shows Life, Introduces Auto-Generating Stories And Movies Google+, struggling against the perception that its days as a full-fledged social media network are numbered, released two promising new updates today: Stories, which automatically create multimedia timelines from users’ photo and video libraries, and Movies, which creates highlight reels from the same. The new features are really quite slick. If your photos are already […]
American Express- & Delta-Sponsored Instagram Game Aims to Raise Money For Non-Profit American Express and Delta Airlines, with help from BoomBox Inc., have teamed to launch #GoTo, an Instagram-based social media game which aims to tout the airline’s New York and Seattle hubs… and do some social good. The campaign embodies gamification and aims to raise money for the non-profit Junior Achievement. American Express will donate $50,000 […]
Survey: Most Marketers Are Uncertain Whether Facebook Efforts Are Effective An extensive survey of marketing professionals’ social media use confirms what most of us feel in our bones: that although Facebook is still king, the subjects are a bit uneasy. To put it more plainly, almost all marketers use Facebook and an overwhelming majority pick it as their most important social media channel, but more […]
How To Use Social Media & Blogs For Powerful Call-To-Action Marketing Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one […]
Is Our Industry Finally Maturing? Thoughts From Internet Week NY For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes — integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem “complexity” — always get their airtime… we often see sort of a hazy […]
Improved Klout 2.0 With Content Discovery & Scheduling Arrives On Android Earlier this year, Klout made a big splash in the content discovery space with a major overhaul. Then last month, the discovery went mobile thanks to Klout 2.0 for iOS. Now, it’s Androids turn. The new, improved Klout 2.0 is now available on Google Play. The Android app is packed with the same features as […]
MoCo: Mobile, Content & Advanced SEO. How To Prepare What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base. It’s a fact that people are starting to use smartphones as […]
Hide The Kids! McDonald’s New Happy Meal Ambassador Gives Twitter Users The Creeps McDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the arbiters of taste on Twitter. The fast food giant announced a new yogurt option and introduced “Happy,” an animated Happy Meal box. As a McDonald’s press release explained, Happy is “a new […]