Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Customer engagement in the age of mobile, social and messaging Jun 19, 2017 by Rob Begg As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market Jun 19, 2017 by Amy Gesenhues Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 19, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
Pega, Merkle launch Unified Data Management Platform Jun 19, 2017 by Barry Levine The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.
The State of Digital Advertising 2017 Jun 16, 2017 by Digital Marketing Depot Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017.
Online Marketing News From Around The Web:
Analytics
Exploring Digital Analytics with April Wilson, Web Analytics World
The Whole Analytics Perspective on Amazon’s Whole Foods Buy, CMS Wire
Top 3 Signs that Your Marketing Analytics Solution Isn’t a Good Fit, MarTech Advisor
Blogs & Blogging
4 Easy Steps to Effective Guest Blogging That Will Make Google Happy, Search Engine Journal
6 Income Streams Recommended for Bloggers, Problogger
9 Blogging Tools That Will Make Your Job Easier, Content Marketing Institute
How to Write a B2B Blog That Gets Engagement and Results, Mack Collier
What Will You Sell if You Give Away Your Best Blog Content for Free?, The Blog Tyrant
Business Issues
Publishers Team Up in Fight Against Google, Facebook, Ad Age
Susan Wojcicki Has Transformed YouTube – But She Isn’t Done Yet, Fast Company
This Is What Employees Of Companies Like Google, Facebook, And Amazon Think About Their Employers, Fast Company
Twitter Loses 2 More VPs, Adweek
Will Amazon become a force in fintech?, TechCrunch
Conversion Optimization
3 Types of Conversion Driven Content, Search Engine People
7 Uncommon Conversion Rate Optimization Tactics, Search Engine Journal
The complexities of converting readers into subscribers, Digiday
Copywriting, Design & Usability
3 Ways to Develop an Engaging Voice in Your Content, Movable Ink Blog
Designing better conversations online, TechCrunch
When to Hide and Show Navigation, CMS Wire
Domaining
Emoji domain name registration tips and tricks, The Domains
E-Commerce
7 Ways to Increase E-commerce Sales with Facebook Ads, Search Engine Journal
Amazon vs. Walmart: Why the Whole Foods deal escalates the war for the American shopper, Retail Dive
How to Sell Multiple Products Online, Kiss Metrics
Introducing the BuzzFeed Channel for Shopify, Shopify Plus
It’s Time To Break Up Amazon, Fast Company
Social Media Beats Native Advertising for E-Commerce Websites, Social Media Explorer
Email Marketing
General Internet Marketing
A Blueprint for Planning and Building Marketing Campaigns, MarketingProfs
How to Prioritize Your Digital Marketing Services, Constant Contact
What Things Bother People Most About Marketing by Brands, MarketingProfs
Internet Marketing Industry
MarTech
3 European Martech Trends Affecting Brands in 2017, Contently
3 Marketing Tech Trends Every Executive Should Consider, MarTech Advisor
Buying Marketing Software: Issues to Consider and Helpful Tips, MarketingProfs
Survey: 45% of retailers plan to use AI in next 3 years, Retail Dive
Why Ad Tech Companies Need a Data-Driven Product Strategy, Adweek
Mobile/Local Marketing
Mobile marketers take on multi-touch attribution’s challenges of politics, culture and data, Mobile Marketer
Reaching The Milllennials: Mobile Marketing Trends and Techniques, Smashing Magazine
Retail is going Mobile. Are you Ready?, MarTech Advisor
The Mobile Future of Globalized Content, MarTech Advisor
Social Media
7 charts on how small brands can go big on social media, NewsWhip
Chance the Rapper Takes Song Requests for Twitter’s New Ad Campaign, Adweek
Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up., AdExchanger
Facebook IQ Quenches the Thirst for Knowledge About Beverages, Adweek
For Social Media Success, Avoid These 3 Mistakes, Practical Ecommerce
Fresh from Cannes: New Features for Creatives, Facebook for Business
Growing Your Practice on Facebook, Part 2: Shareable Content, Search Influence
How the World’s Top CEOs Use Social Media, Contently
How to Add a Link to Your Instagram Stories, Social Media Examiner
How to Make Killer Posts for Social Networks: A Nike Case Study, SEM Rush
Pinterest Marks LGBTQ Pride Month With Some Colorful Search Features, Adweek
Snapchat Reportedly Reconsidering Ban on Brand Placements, AdAge
Time Warner to Invest $100 Million in Snapchat Shows, Ads, AdAge
Video
Apple’s new hires show its finally getting serious about original video programming, Quartz
Six Ways YouTube Is Primed For The Future (And Four Areas That Need Work), Fast Company
Study: In-stream video ads more memorable than pre-roll spots, Mobile Marketer
The Next Step of YouTube’s Original Content Evolution Involves Traditional Film Studios, Adweek
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