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Writer's pictureFahad H

Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Customer engagement in the age of mobile, social and messaging Jun 19, 2017 by Rob Begg As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.

  2. For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market Jun 19, 2017 by Amy Gesenhues Interbrand’s Andrea Sullivan on her rise to CMO and the people who inspired her along the way.

  3. Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage Jun 19, 2017 by Barry Levine This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.

  4. Pega, Merkle launch Unified Data Management Platform Jun 19, 2017 by Barry Levine The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.

  5. The State of Digital Advertising 2017 Jun 16, 2017 by Digital Marketing Depot Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 7 charts on how small brands can go big on social media, NewsWhip

  2. Chance the Rapper Takes Song Requests for Twitter’s New Ad Campaign, Adweek

  3. Facebook Has Its Own Brand Safety Issues. Here’s How It’s Facing Up., AdExchanger

  4. Facebook IQ Quenches the Thirst for Knowledge About Beverages, Adweek

  5. For Social Media Success, Avoid These 3 Mistakes, Practical Ecommerce

  6. Fresh from Cannes: New Features for Creatives, Facebook for Business

  7. Growing Your Practice on Facebook, Part 2: Shareable Content, Search Influence

  8. How the World’s Top CEOs Use Social Media, Contently

  9. How to Add a Link to Your Instagram Stories, Social Media Examiner

  10. How to Make Killer Posts for Social Networks: A Nike Case Study, SEM Rush

  11. Pinterest Marks LGBTQ Pride Month With Some Colorful Search Features, Adweek

  12. Snapchat Reportedly Reconsidering Ban on Brand Placements, AdAge

  13. Time Warner to Invest $100 Million in Snapchat Shows, Ads, AdAge

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