Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Target Teams With Improv Everywhere For Elaborate Christmas Carol Stunt The retailer orchestrates a feel-good stunt for a video distributed via email, social media and PR channels.
Instagram Is Still Trouncing Twitter In Brand Engagement Data from analytics firm Socialbakers shows a nearly 50x engagement advantage for Instagram over Twitter.
E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week” Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers.
3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers.
Sharethrough Launches Native Advertising Cards Across Mobile Sites And Apps Once limited to leading social platforms, Sharethrough is enabling cards across its publisher network.
The Road To Email Design Superstardom & A Look Into The Future Want to be more innovative with your email design in 2015? Contributor Andrew King shares important considerations.
Holiday E-Commerce Rose Just 8 Percent YoY In 2nd Week Of December Retailers will be looking for a repeat of 2013′s “Procrastinator Pop”.
Rumor: Twitter To Check Into A Partnership With Foursquare For 2015 A partnership between Twitter and Foursquare could help both services boost their offerings in the ongoing quest for social domination.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Pinnacle Awards Finalists at Affiliate Summit West 2015, affiliatetip.com
Analytics
Tips for Measuring Engagement on Social, www.socialbakers.com
Blogs & Blogging
100 Lessons Learned from 10 Years of Blogging, www.quicksprout.com
51 Blogging And Publishing Platforms To Showcase Your Awesomeness, www.minterest.org
What the New EU VAT MOSS Legislation Means for Bloggers and How to Manage It Effectively, www.blogherald.com
Business Issues
Confirmed: Snapchat Turned Down More Than $3 Billion Last Year, valleywag.gawker.com
Facebook engineering VP Cory Ondrejka departs after overseeing Oculus acquisition, venturebeat.com
PayPal Global Strategy Chief Jumps to Facebook, blogs.wsj.com
Reddit bans users for sharing hacked Sony documents, www.theguardian.com
Snapchat CEO Evan Spiegel On Email Hacks: “Our Work Has Been Violated And Exposed”, techcrunch.com
What Yahoo CEO Marissa Mayer has against Gwyneth Paltrow, qz.com
Content Marketing
21 Questions To Help You Define Your Content Marketing Strategy, www.b2bmarketinginsider.com
5 Easy Ways To Inject Life Into Your Editorial Calendar, blog.visual.ly
How to Improve Your Content Promotion in 10 Words (or Less), www.convinceandconvert.com
The Content Marketer’s Guide to LinkedIn Sponsored Updates, contently.com
What I Learned While Co-Writing Content Marketing Works, www.verticalmeasures.com
Conversion Optimization
5 Easy Ways To Instantly Create Urgency With Your Lead Pages, www.offervault.com
Copywriting, Design & Usability
17 crucial web design trends for 2015, econsultancy.com
6 Strategies for a Powerful About Page, menwithpens.ca
Boring Copywriting Can KILL Your Business!, www.cloudsurfingmedia.com
So It’s Finally Time To Redesign Your Website, blog.crazyegg.com
Domaining
Human glitch lets hackers into ICANN, domainincite.com
The Publisher’s Guide To Domain Spoofing, www.adexchanger.com
E-Commerce
4 Content Marketing Trends in 2015, for Ecommerce, www.practicalecommerce.com
4 Important Checkout Lessons From Frys.com, conversionscientist.com
6 Common Checkout Mistakes No One Should Make, blog.kissmetrics.com
How To Stay Ahead Of Retail Industry Changes, blog.zogdigital.com
Shoppers are spending more on cosmetics online, www.internetretailer.com
Top 5 Ecommerce Case Studies to Supercharge Your Advertising in 2015, www.nanigans.com
Email Marketing
10 Tips for Better Cart Abandonment Emails, www.revenews.com
5 Tips to Improve Your Non-Profit Emails, www.verticalresponse.com
Assists in Inbox: An extra helping hand for your Reminders, Official Gmail Blog
How to boost sales with email automation and smart integration, myemma.com
General Internet Marketing
What You Can Learn From the Best Marketer of the Year, contently.com
Why B-to-B Marketing Is More Fun than B-to-C, adage.com
Internet Marketing Industry
Mobile/Local Marketing
Apple Pay’s growth increases pressure on retailers to jump on board, www.mobilecommercedaily.com
Can Blackberry Catch A Break?, techcrunch.com
Mobile marketing & commerce trends from 2014 & into 2015, econsultancy.com
The mobile holiday rush continues, www.internetretailer.com
The Top Three Mobile Marketing Trends to Watch in 2015, www.marketingprofs.com
Want Successful Mobile Ads?, www.emarketer.com
Social Media
200M+ Facebook Users Say Thanks, allfacebook.com
30 things you must do on Pinterest to beautify your business in 2015, blog.getresponse.com
4 Parts of Social Media That Are Constantly Evolving (And How to Adapt), blog.hootsuite.com
5 Types of Marketing Intel You Can Get from Facebook Insights, www.paveya.com
7 Tips to Improve Your Social Media Posts, www.socialmediaexaminer.com
A Little Used Technique To Grow Twitter Followers Fast, www.jeffbullas.com
Anatomy of a Perfect Facebook Post, www.searchenginejournal.com
Be #Thankful for Social Media Influencers This Holiday Season, relevance.com
Break the Social Media Value Chain in 2015, adage.com
Facebook Ad Update Increases Conversion Rates, performinsider.com
Facebook is Testing an Official Way to Sell Goods in Groups, thenextweb.com
Facebook’s Rooms App Gets Explore Button, allfacebook.com
Five tips for using Twitter’s keyword targeting in timeline, Twitter Blog
How to Build a Successful Social Media Marketing Funnel, www.techwyse.com
Research Shows Photos on Facebook Over-Index Engagement, simplymeasured.com
Social Commerce for Social Networks, www.razorsocial.com
Social Media Content: Pros, Cons, Examples and Best Practices, www.toprankblog.com
Social Media Time-Saving Tips: How to Find More Time, blog.bufferapp.com
Twitter And Foursquare Partnership in 2015, Business Insider
What’s the Best Social Media Strategy In Your Industry?, www.wordstream.com
Why I Will Never Automate Social Media, www.evolvingseo.com
Video
2015 Will Be the Year of Video Marketing, www.marketingprofs.com
5 Social Media Video Content Tips For Stellar Results, heidicohen.com
Digital Video Viewers Keep Eyes on PCs, www.emarketer.com
How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand, contentmarketinginstitute.com
How-to Get the Most YouTube Video Views Via Facebook, www.reelseo.com
YouTube Challenger Vessel Details Subscription, Ad-Supported Service, blogs.wsj.com
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