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Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Get answers to your marketing automation questions Dec 20, 2016 by Digital Marketing Depot Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.

  2. Instagram launches stickers for stories, announces other updates Dec 20, 2016 by Tamar Weinberg Instagram has launched an update that allows users to add stickers to their stories.

  3. Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls Dec 20, 2016 by Barry Levine The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff.

  4. Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why Dec 20, 2016 by Chris Savage It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers.

  5. Pokémon, mobile SEO and more: Our top mobile columns for 2016 Dec 20, 2016 by Desiree Everts DeNunzio Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.

  6. First you thought your brand dollars were safe… then fake news happened Dec 20, 2016 by Melody Gambino Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand.

  7. White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory Dec 20, 2016 by Ginny Marvin The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date.

  8. Do you have the martech knowledge you need? Dec 19, 2016 by Scott Brinker Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum?

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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