Oct 30, 20145 min read

Marketing Day: Instagram’s Video Ads, M-Commerce Revenue Report & 7 Content Marketing Tip

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day:

From Marketing Land:

When To Fire Your SEO Agency These days, most businesses with a website recognize that search engine optimization (SEO) is key to getting discovered online, but not all have the resources to handle SEO in-house. Thus, outsourcing search engine optimization to an expert is not only smart, but necessary for many businesses. Unfortunately, not all SEO practitioners are created equal. But without a strong […]
SPONSOR MESSAGE: Guide to Social Advertising 2014 Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what it means, why it’s worth it, and how best to approach it.
Windows Phones Flat As Xiaomi Becomes Globe’s Third Largest OEM In something of a surprise Android-based smartphone maker Xiaomi has overtaken LG to become the world’s third largest OEM after Samsung and Apple. That’s according to shipping estimates from Strategy Analytics. Shipping estimates are not sales but are typically directionally consistent with sales. According to Strategy Analytics’ data, Samsung and Apple both increased their shipment volumes […]
Instagram Is Introducing Video Ads Today With 5 Major Brands Instagram’s slow-play entrance into the mobile video advertising market is picking up speed. Today, according to Ad Week, the Facebook-owned image and video sharing app is officially launching video ads with Disney, Activision, Lancome, Banana Republic and the CW network. The move comes on the heels of recent activity on this front by Tumblr and […]
Microsoft Band: Cross-Platform Wearable With Cortana Baked In Wearables are here to stay. The question now is what’s the right design, feature set and price. Yesterday Microsoft made its opening smartwatch bid with the $199 Microsoft Band. That compares with the $349 entry level Apple Watch and $199 Android Wear devices. At the same time it introduced (or reintroduced) Microsoft Health, a cloud-based platform that […]
In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic The carmaker has teamed with candy brand Mike and Ike to give away free coupons to everyone who participates.
New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned Technology Strategy After surveying 150 senior marketing executives, a new study from The CMO Council found nearly 30 percent of the CMOs who manage and integrate technology into their overall marketing strategy are experiencing tangible business results. Unfortunately, only three-percent of the survey respondents reported they were doing extremely well at integrating marketing technologies across functions. In […]
Smartphone M-Commerce Revenues Grew 141 Percent In Q3 — Report This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping and mainstream mobile commerce. The company said that smartphone traffic to e-commerce […]
Ello & Tsu: Are The New Me-Too Social Networks For Marketers? Columnist Mark Traphagen explores opportunities for marketers on two new social networks.
High-Octane Conversion Tips For Product Images Images are a great secret weapon for conversion optimization. They have a powerful psychological impact on customers’ decision making process. Columnist Jeremy Smith explains how to create the best high-converting images for your products.
How Retailers Can Get M.O.A.R. From Mobile You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate your customer base.
7 Content Marketing Tips For When You Lack Time & Resources Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.