May 31, 20164 min read

Marketing Day: Instagram’s new tools, Marketo goes private & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Official: Instagram will tell brands how many times their organic posts are shown May 31, 2016 by Tim Peterson Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases.
7 essential Google Analytics reports every marketer must know May 31, 2016 by Khalid Saleh You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
Share conversions and remarketing lists across paid search accounts May 31, 2016 by Amy Bishop Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags.
Brand queries: the AdWords performance illusion May 31, 2016 by Tim Mayer If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted.
Marketo goes private so it can concentrate on its platform’s future May 31, 2016 by Barry Levine The acquisition by a tech-focused private equity firm gives the marketing automation provider the flexibility to reinvent its platform for enterprises.
The 7 habits of highly effective digital marketers: agile skill sets May 31, 2016 by Jim Yu Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive.
Efficiency and arbitrage: two strategies to own performance marketing May 31, 2016 by David Rodnitzky In an increasingly efficient world, what works today won’t work tomorrow. So what should marketers do? Columnist David Rodnitzky discusses some key tactics.
Report: Ad blocking users more than double in a year to almost 420 million globally May 31, 2016 by Greg Sterling The most popular form of mobile ad blocking is now browser-based.
Demystifying the display advertising landscape May 30, 2016 by Brad Bender Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more May 30, 2016 by Matt McGee In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change how it counts 140 characters.
Facebook plans to close LiveRail ad exchange to focus on Audience Network May 27, 2016 by Ginny Marvin The news comes after Facebook announced Audience Network will expand to reach non-Facebook users on mobile apps and websites.
Amazon’s EchoSim lets anyone talk to its voice assistant, Alexa May 27, 2016 by Matt McGee Browser-based tool is built for developers, but anyone with an Amazon account can see what it’s like to talk to Amazon’s Alexa devices.