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Marketing Day: Instagram’s New Search Options, Facebook Tests Recognition Tools & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics Company now offers combined metrics dashboard for Twitter, Instagram, Tumblr and the social network.

  2. Instagram Offers New Explore Page & Search Options Facebook-owned photo sharing network updates mobile app make it easier to find real-time content.

  3. Esurance Makes Heartfelt #EqualDreams Argument For Same Sex Marriage In Advance Of Supreme Court Ruling The Allstate company expresses solidarity with the LGBT community at a time when same-sex marriage is part of the national discussion.

  4. Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast Turn more shoppers into buyers by gaining their trust.

  5. Google Display Network Ads Support New Free Music Service Video and image ad inventory expands to the free version of Google Play Music.

  6. Getty Images Added As “Interested Third Person” In EU Antitrust Charges Against Google Getty accuses Google of building its own image search vertical using Getty’s content, while demoting Getty-owned images in search results.

  7. Google AdSense Now Reports Invalid Activity Payment Deductions Details in publishers’ payment reports break out deduction withholdings.

  8. The Power Of Martech Unleashed Thinking about implementing marketing technology tools to optimize the customer experience? Don’t wait too long, advises columnist Mary Wallace — the time to adapt is now.

  9. Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere With Google’s announcement of Brillo and Weave, marketers need to think more seriously about apps as a way to reach consumers, says columnist Daniel Cristo.

  10. Hootsuite Launches Social Suggestion App For iOS & Web Social management platform’s tool is meant to cut down on the time it takes to find relevant content to share on social media.

  11. Facebook Testing Recognition Tools For Identifying ‘Faceless’ People In Photos No face? No problem! A new algorithm from Facebook may identify you based on your clothing, posture or hairdo.

  12. Snapchat CEO Promises Better, Non-“Creepy” Digital Advertising Snapchat continues to make the case that its ads are the best way to reach the young U.S. audience, while honoring people’s privacy.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

  1. 5 Core KPIs Every Content Marketer Should Know, www.verticalmeasures.com

  2. 6 Ways to Repurpose Your Content, blog.mailchimp.com

  3. 7 Simple Steps to Improve Your Content Marketing Strategy, www.convinceandconvert.com

  4. Brainstorm and Execute Killer Content Ideas Your Audience Will Love, moz.com

  5. Content Marketing Q&A with Xerox Marketing VP Jeannine Rossignol, www.toprankblog.com

  6. Data Lakes: The Roach Motel for Your Content, www.cmswire.com

  7. How to incorporate cornerstone content, yoast.com

  8. How to Make Storytelling Your Business’ Competitive Advantage, blogs.constantcontact.com

  9. Seven Content Marketing Metrics That Would Make Your Math Professor Proud, www.marketingprofs.com

  10. The One Content Marketing Question You Need to Ask (That May Scare You), contentmarketinginstitute.com

  11. Why you need to stop building “Quality Content” and start solving problems, www.cornwallseo.com

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

  1. American Advertising Federation (AAF) and Shocase Announce Social Media Partnership, finance.yahoo.com

  2. AOL Joins Return Path Certification Program, www.businesswire.com

  3. Audience Explorer: Giving Marketers the ability to understand their customers through Data Visualization and Audience Segmentation, www.prweb.com

  4. MediaBrix Takes Home Gold For Innovation Of The Year At 2015 Stevie Awards, www.prnewswire.com

  5. Millennials Experiencing Digital Overload, www.aimia.com

  6. Olapic Secures $15 Million in Series B Funding to Solve the Content Crunch for Marketers, www.marketwired.com

  7. Pixalate Launches First Security Hardware Appliance for Advertising Fraud Protection, blog.pixalate.com

  8. Study Finds Marketers With the Most Profitable Data-Driven Campaigns Embrace First-Party Data as Their Top Choice, www.signal.co

  9. Viewbix Appoints Rob Tariche as VP, Eastern Sales, blog.viewbix.com

MarTech

Mobile/Local Marketing

Social Media

  1. 11 Ways to Optimize Your LinkedIn Profile for More Exposure, www.socialmediaexaminer.com

  2. 21 Places for Finding Social Media Content to Fill Your Schedule, www.jeffbullas.com

  3. 5 New Ways to Take Your Pinterest Marketing to the Next Level, www.copyblogger.com

  4. Best Social Analytics Platforms: Summer 2015 report, about.g2crowd.com

  5. Facebook Place Tips Help Businesses Digitally Advertise, www.searchinfluence.com

  6. Elements of the Best Pinterest Profile, blog.tailwindapp.com

  7. Facebook Adds Authorship. Bloggers Take Note!, www.thesocialmediahat.com

  8. Facebook Rewarding Page Admins for Quick Responses to Messages?, www.adweek.com

  9. Google+: Then and Now, googlesystem.blogspot.com

  10. How NOT To Do Your Social Media Customer Support, locowise.com

  11. StumbleUpon Drives More Traffic Than Reddit: How To Use it Effectively, www.searchenginepeople.com

  12. Three Brands Doing Great Instagram Content, adage.com

  13. Tips to Create Effective Social Media Content, www.martechadvisor.com

  14. What Are Users Doing on Facebook?, www.adweek.com

  15. Why You Should Reshare Your Social Media Content, www.komarketingassociates.com

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