Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The big SMX Advanced preview May 23, 2017 by Chris Sherman Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left!
5 reasons why websites still matter to local search in 2017 May 23, 2017 by Wesley Young More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
Stop overloading your Local SEO content! May 23, 2017 by Greg Gifford Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
Getting ahead of the game with predictive analytics May 23, 2017 by Nick Iyengar Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.
Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories May 23, 2017 by Tim Peterson A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too.
Facebook wants to automate publishers’ direct-sold video ad deals May 23, 2017 by Tim Peterson Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps.
Twitter adds Direct Message Cards for advertisers to kick-start specific conversations May 23, 2017 by Tim Peterson The new Cards feature a menu of up to four buttons that people can select to start a private conversation on a particular topic.
Facebook enables all Pages to add guests to Live broadcasts on iOS May 23, 2017 by Tim Peterson Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a broadcast.
Live blog: Google Marketing Next opening keynote May 23, 2017 by Danny Sullivan Google’s annual event for advertisers is expected to have a variety of product announcements.
Two social media heavyweights show us inside Amazon’s Influencer Program May 23, 2017 by Amy Gesenhues The Deal Guy and What’s Up Moms, original participants in the program, are pleased with early returns.
Lotame partners with Survata to validate third-party data with users’ survey answers May 23, 2017 by Barry Levine The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.
Publishers: Tell your users what they’re getting out of viewing ads May 23, 2017 by Ben Barokas Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by explaining the value exchange occurring on ad-supported media.
YouTube location extensions, in-store sales measurement now available May 23, 2017 by Greg Sterling Google beefing up offline analytics with more in-store visitation and sales data.
Email vs. social: Which works best for B2C? May 23, 2017 by Jordan Kasteler When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
Google launches free Google Attribution, hopes to kick last-click attribution to the curb May 23, 2017 by Ginny Marvin Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.
Amazon is paying Alexa game developers. Will that expand to all skills categories? May 23, 2017 by Greg Sterling The company is actively exploring new ways to reward skills developers.
Quora’s ads platform is out of beta and available globally May 23, 2017 by Ginny Marvin More than 300 advertisers are already running campaigns on the Q&A platform.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
7 Blogging Fixes For When You’re Stuck, Tired And Can’t Write A Thing, Jeff Bullas
How to Attract Female Readership For Your Blog, The Blog Herald
How To Repurpose A Blog Post Into A Slideshare, Search Engine People
Medium makes its curated homepage available to all users, The Verge
Business Issues
Content Marketing
4 Awesome Interactive Infographics & Why They Rock, CopyPressed
7 Tricks No One Told You About Content Promotion, Search Engine Journal
Content Marketing Stats & Trends: The State of Content in 2017, MarketingProfs
How A Top 10 Digital Marketing Professional Uses Influencer Marketing to Boost Content, Social Media Explorer
How to Influence Customers With UGC Marketing Campaigns, MarketingProfs
The Only 10 Ways to Make Money From Content Marketing, Content Marketing Institute
What is Cornerstone Content And Why It’s Important, Performancing
Conversion Optimization
3 Tips on High-Conversion Copy from a Sales Page Specialist, Copyblogger
Default Category Sorts Can Harm Conversions, Practical Ecommerce
Copywriting, Design & Usability
Domaining
Emoji + ASCII Domains Can Now Be Registered, Domain Investing
E-Commerce
Amazon takes on Etsy with a new shop featuring handcrafted items for weddings, TechCrunch
Chinese e-commerce giant JD.com is planning to deliver a ton of stuff “literally” by drone, Quartz
Don’t Lose your Funds to Amazon – How to Stay Within The Operating Agreement, Problogger
Navigating International Payment Methods, for Ecommerce, Practical Ecommerce
Omnichannel Essentials for Ecommerce Success in China, Multichannel Merchant
Want to Be Like Amazon?, Duct Tape Marketing
Email Marketing
Are You Making the Most of Automated Email Marketing?, Small Biz Trends
The Most Effective E-Commerce Triggered or Automated Emails, MarketingProfs
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Reputation Management
Tips for Building and Managing Your Online Reputation, Duct Tape Marketing
Social Media
‘Gold from a marketer’s perspective’: Pinterest is quietly gaining a foothold among marketers, Digiday
15 Ways B2B Marketers Can Use Twitter to Drive Business Results, KoMarketing
2017 Social Media Marketing Industry Report, Social Media Examiner
5 Ways To Make Your Social Media Shine at Your Next Event, blog.marketo.com
8 Fundamental Elements of a Successful Social Media Marketing Strategy, Top Rank Marketing Blog
A Beginner’s Guide to Creating a LinkedIn Ad Campaign, 3Q Digital
Facebook’s Leaked Content Guidelines: What Marketers Should Know, eMarketer
Facebook’s Community Standards: How and Where We Draw the Line, Facebook Newsroom
How Is Dark Social Affecting Your Brand?, Convince and Convert
Instagram deters deletion with reversible “archive” option, TechCrunch
Pinterest Just Served Up Better Ways to Find Recipes, Ingredients and Full Dishes, Adweek
Snapchat now lets you create custom stories for groups of friends and family, TechCrunch
The 5 Biggest Controversies & Criticisms Facing Facebook, MediaKix
Video
10 Places to Get Free Motion Graphics for Your Company’s Videos, Small Biz Trends
5 Customer Activation Emails to Add to Your Funnel, Kiss Metrics
Destruction Content Is Blowing Up on YouTube, Tubular Insights
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