Oct 5, 20182 min read

Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook is giving more Instagram developers access to AR camera features Oct 5, 2018 by Amy Gesenhues Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.
Facebook to release first-party cookie option for ads, pull web analytics from Safari Oct 5, 2018 by Ginny Marvin Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.
Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’ Oct 4, 2018 by Barry Levine It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.
Ad groups unveil a new Data Transparency Label Oct 4, 2018 by Barry Levine Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.

Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence Oct 5, 2018 by Barry Levine With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud Oct 5, 2018 by Robin Kurzer The company says that the SoundCloud partnership expands its total addressable audience to 100 million.