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Marketing Day: Instagram’s Ad Updates, Google’s Micro-Moments & Facebook Tests &#82

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages A small group of Pages have access to a tool that enables businesses to create, save and send canned responses to people asking questions within Facebook.

  2. Big Data Gets Bigger With The Apple Watch And The Internet Of Things As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to manage the data.

  3. Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms Get To Know: Mobli Media Inc. CMO Irit Singer

  4. Digital Forecast: A Data-Protection Storm Is Brewing In Europe As regulators debate the new cookie law for Europe, columnist Rob Rasko explains who wins and who loses and how the expected outcome will affect some U.S. companies.

  5. Google Says Micro-Moments Are The New Path To Purchase New data shows consumers use mobile devices more often, but in shorter periods of time, to research and buy.

  6. Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts.

  7. SMX East Agenda Is Up – Secure A Spot Today & Save $300 Get ready for three days of innovative search marketing tactics you won’t find anywhere else but SMX East.

  8. Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout” For its #10YearsofYouTubeAds contest, users were asked to vote on their favorite video from a list of 20 finalists.

  9. Instagram Turns Up The Volume On Its Ad Plans In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct response ads.

  10. WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers The wildlife advocate uses unique data to help people empathize with a species in danger of disappearing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 Tips to Combat Facebook’s Latest Algorithm Update, www.convinceandconvert.com

  2. 5 Brands on Instagram That Succeed With Influencer Marketing, www.socialmediaexaminer.com

  3. 5 LinkedIn Features B2B Marketers May Be Missing Out On, www.komarketingassociates.com

  4. Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit, www.adweek.com

  5. Facebook Testing Categories for Page Notifications?, www.adweek.com

  6. Google+ Collections Just Skyrocketed My Views by 700%, www.lunametrics.com

  7. How KTM Beats Its Competition with Great Instagram Content, simplymeasured.com

  8. Influencer Q&A with @Clorox: How a 102-year-old brand uses Vines to connect with consumers, www.Twitter.com

  9. Pinterest and Instagram get serious about getting shoppers to buy, www.internetretailer.com

  10. Pinterest has a better chance building a big commerce business than Facebook and Twitter do, qz.com

  11. Report: How Are CFOs Using Twitter?, www.adweek.com

  12. Small Businesses’ Social ROI Struggles Won’t Stop, www.emarketer.com

  13. The State of Chinese Social Media: What You Need to Know, adage.com

  14. What Twitter Can Be., lowercasecapital.com

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