Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Is GDPR the Y2K for B2B marketing? And how to use it to your advantage Oct 16, 2017 by Scott Vaughan The EU’s General Data Protection Regulation and Y2K share some surprising similarities. Columnist Scott Vaughan breaks them down and outlines four ways to prepare your organization for GDPR.

1. Nanigans launches incrementality optimization & reporting solution Oct 16, 2017 by Ginny Marvin The new solution focuses on driving incremental revenue growth from Facebook, Instagram, Twitter and programmatic retargeting campaigns.

1. Instagram redesigns call-to-action bar to dynamically mirror ads Oct 16, 2017 by Tim Peterson By blending the bar with an ad’s photo or video, Instagram may be able to insert more ads in people’s feeds.

1. What airlines can learn from smart marketers about the customer experience Oct 16, 2017 by Evan Magliocca The airline industry has been hit with some highly public complaints over the past few months. Columnist Evan Magliocca discusses how airlines are lagging in the customer experience and what they — and any brand — can do to put customers first.

1. 5 things you’re doing that drive your freelance writers crazy Oct 16, 2017 by Megan Krause How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer’s good side.

1. Mobile devices offer special vulnerabilities to fraud Oct 16, 2017 by Barry Levine As the types of mobile devices grow, expect more kinds of mobile-specific fraud.

1. Scott Brinker: Marketing is now customer experience’s champion Oct 16, 2017 by Barry Levine Our MarTech Conference chairperson reflects on how Marketing is following the transformational path of IT.

1. Twitter latest to be slammed for deleting Russian fake account data Oct 16, 2017 by Greg Sterling Twitter doesn’t preserve data from deactivated accounts for privacy reasons, but it didn’t anticipate interference in the 2016 election.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. indaHash plans cryptocurrency to pay influencers and their followers Oct 16, 2017 by Barry Levine The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.

1. Forget B2B and B2C; the future of marketing is P2P Oct 16, 2017 by Joe Hyland Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.

Online Marketing News From Around The Web:

1. Clickbait or Damn Good Headline?, Copyblogger

2. E-Commerce Websites: 72 Must-Have Features, MarketingProfs

3. Eight effective examples of quizzes in content marketing, Econsultancy

4. How Mobile Marketing + Email Pack a Punch for Marketers, Marketo

5. How To Do LinkedIn Remarketing (And Why All B2B Should), Ignite Visibility

6. Martech and the modern marketing org (study results), Chief Martech

7. The Smart (and Not-So-Smart) Ways to Use Vanity Metrics, Content Marketing Institute

8. What’s Better for B2B Marketers, Ebooks or White Papers?, Convince and Convert

9. Why Different Video Ad Channels Require Different Success Metrics, eMarketer

10. Why Retailers Should Be Savvy with Holiday Promotions, Multichannel Merchant