Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale Jul 11, 2018 by Greg Sterling A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater precision.
Link to my awesome content, please! Jul 11, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.
The small business owners guide to conquering SEO: The glossary Jul 11, 2018 by Doc Sheldon Own a small business and struggle with SEO? Contributor Doc Sheldon has created a glossary of essential SEO terms to help small business owners improve their understanding and knowledge of SEO.
Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours Jul 11, 2018 by Amy Gesenhues This year’s Prime Day starts 12:00 p.m. PT next Monday and will last six hours longer than last year.
Key Marketing Ops Capabilities to Boost Revenue Jul 11, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the SiriusDecisions Demand Unit Waterfall, very often those teams’ marketing and sales technologies haven’t kept up. With thousands of martech companies vying for your attention, it can be tough to decide where to focus your efforts.
Forrester announces a new Customer Experience Cloud, plus two acquisitions to power it Jul 11, 2018 by Barry Levine The research firm has picked up customer feedback firm FeedbackNow and AI-driven analytics company GlimpzIt.
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & more Jul 11, 2018 by Ginny Marvin Google announces machine learning-loaded initiatives at its annual advertiser event.
Instagram expands Collection ads & Shopping Bag icon for Stories to all brands Jul 10, 2018 by Amy Gesenhues In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR Jul 11, 2018 by Greg Sterling A US FTC investigation could bring billions more in potential penalties.
Show and tell: Showpad brings AR features to B2B sales Jul 11, 2018 by Robin Kurzer The company says the technology changes the dynamic of the sales conversation by going ‘beyond the Powerpoint.’
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