Aug 17, 20165 min read

Marketing Day: Instagram copies Snapchat (again), Pinterest video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Moz drops Followerwonk to focus on search, lays off 28% of staff Aug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content and Followerwonk.
Top 10 video creators in July: After 7 months in the lead, Tasty loses #1 spot to Unilad Aug 17, 2016 by Amy Gesenhues BuzzFeed Tasty had been the most-watched video creator since December, but it dropped to No. 3 last month behind Unilad and The Lad Bible.
Instagram is now copying Snapchat’s Live Stories with events video channels Aug 17, 2016 by Tim Peterson Instagram’s new feature collects videos around live events into a single stream like Snapchat’s version, but tailors them to each user, unlike Snapchat’s.
Predictive scorer Infer unveils ‘first account-based behavior scoring’ Aug 17, 2016 by Barry Levine The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based targeting.
How to follow up on link requests Aug 17, 2016 by Julie Joyce Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
Should you hitch your campaigns onto the sporting bandwagon? Aug 17, 2016 by Laura Collins Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out.
Amobee Triggers activates campaigns based on a mix of online & offline signals Aug 17, 2016 by Ginny Marvin Advertisers can set triggers to serve ads in real-time based on both contextual signals as well as custom insights into consumer sentiment.
Google antitrust woes: new South Korean probe, Russian court rejects appeal Aug 17, 2016 by Greg Sterling Google looking at billions in potential fines if found to have violated antitrust rules.
Local journalism, meet branded content: What the decline in print means for brands Aug 17, 2016 by Megan Hannay Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each other.
3 tips for embracing martech Aug 17, 2016 by Mary Wallace Change isn’t easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and technologies.
Perfecting the pass from marketing to sales Aug 17, 2016 by Jacob Baadsgaard Does it sometimes feel as though marketing and sales aren’t working from the same playbook? Columnist Jacob Baasdgaard believes that by working together, these departments can both improve their game.
A look at Facebook’s carousel ad and the latest pricing trends on the network Aug 17, 2016 by Andrew Waber Columnist Andrew Waber delves into data that shows how the social network is changing and how marketers should adjust their advertising strategy to take advantage of the trends.
Oracle launches ‘largest B2B audience data marketplace’ Aug 17, 2016 by Barry Levine The new Data Cloud resource provides data from Oracle-owned BlueKai, Datalogix, and AddThis, as well as leading providers like Bombora and Dun & Bradstreet.
Pinterest debuts click-to-play, mobile-only video ads Aug 17, 2016 by Tim Peterson Pinterest’s click-to-play Promoted Video format is effectively a free add-on to its Cinematic Pin format, but one that comes with its own free add-on.