Feb 8, 20166 min read

Marketing Day: Instagram App Update, A Facebook Playbook & Super Bowl Ad Stats

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

#PuppyMonkeyBaby Owned Super Bowl Social Buzz, But Majority Of It Was Negative Feb 8, 2016 by Matt McGee The hashtag for Mountain Dew’s bizarre Super Bowl commercial had 4X more in-game social mentions than any other hashtag, but most people hated it.

Official: Instagram App Supports Switching Among Accounts Feb 8, 2016 by Danny Sullivan Instagram’s iOS and Android apps now let you switch among up to five different accounts. Social media marketing managers, rejoice!
MarTech Rates Increase Saturday. Save $350 — Register Now! Feb 8, 2016 by Marketing Land Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week!
Here Are The Top Ten Brands Scoring Positive Comments From Super Bowl Ads Feb 8, 2016 by Barry Levine Social analytics firm Networked Insights cranked up its platform to find out which company won the “Brand Bowl.”
YouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat Feb 8, 2016 by Amy Gesenhues Google says 60% of the ads were watched on mobile devices — the first time mobile won more Super Bowl ad views than desktop.
The Click-to-Call Playbook for Facebook Ads Feb 8, 2016 by Digital Marketing Depot Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site Feb 8, 2016 by Tony Edward Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
Report: Mobile App Installs, Engagement Highest On Weekend & Evenings Feb 8, 2016 by Greg Sterling Conversion and retention rates also vary by platform, according to AppsFlyer.
Top 10 Most Shared Super Bowl 50 Ads: Doritos “Ultrasound” Ranks No. 1 With 890K Shares Feb 8, 2016 by Amy Gesenhues Generating a combined 2,889,156 shares, Unruly says this year’s top Super Bowl ads saw a 36% decrease in sharing activity compared to last year.
Are You Digging Deeply Enough Into Geographic Optimizations For SEM? Feb 8, 2016 by Amy Bishop Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
Content Creation Swipe Files: Inspiration, Tools & Organization Feb 8, 2016 by Quinn Whissen What’s a content creation swipe file? It’s a repository of ideas, images and research that will help you map out what to create next. Columnist Quinn Whissen explains why you need one and how to create it.
How To Build An Employee-Driven Content Strategy In 6 Simple Steps Feb 8, 2016 by Alison Zeringue Are you tapping into your employee base for content? Columnist Alison Zeringue explains why it’s essential for a great content strategy and outlines some steps you can take to make it happen.
Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments Feb 8, 2016 by Amy Gesenhues Last night’s game ranks second to last year’s match-up between the Patriots and Seahawks for most Super Bowl buzz on the social media platform.
The Top Brand-On-Brand Tweets During Super Bowl 50 Feb 8, 2016 by Greg Finn During Super Bowl 50, most brands played nicely with each other on social media. However, a few did not get along well and took their issues out on Twitter.
Facebook’s Sports Stadium Is No Threat Yet To Twitter’s Live Event Dominance Feb 8, 2016 by Matt McGee During first half of Super Bowl 50, “live” updates on Facebook were either several minutes behind or missing altogether.
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016 Feb 7, 2016 by Danny Sullivan As with last year, social networks were rarely mentioned, with Twitter and Facebook tied in our count.
#HashtagBowl Live Blog: All The Super Bowl 50 Advertising Action In Real Time Feb 7, 2016 by Pamela Parker Join Marketing Land Editors and our special expert guests for the big game, where we’ll talk everything interactive marketing and share real-time search and social stats.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Feb 7, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain Feb 6, 2016 by Danny Sullivan Responding to concerns, Dorsey says Twitter loves the live stream and wants to refine it to be more live, not less.
Celebrities Tweeting #RIPTwitter Against Twitter Timeline Change Feb 6, 2016 by Danny Sullivan William Shatner, Lin-Manuel Miranda & Rob Lowe are among those who want Twitter to leave the live timeline alone.
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline Feb 6, 2016 by Danny Sullivan Twitter will probably add a new algorithmic timeline but not replace the default chronological one. Still, users are worried.
More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters Feb 5, 2016 by Barry Levine Proximity marketer Thinaire, working with Panasonic and IBM’s Watson, will be sending mobile marketing to moviegoers in the lobbies of a thousand US theaters.