Aug 21, 20145 min read

Marketing Day: Instagram Adds Metrics, Twitter Fights Spam & Why Tag Management Matters

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million. […]
Axe Extends #KissForPeace Effort With Crowdsourced Messages Of Peace How powerful is a kiss? Unilever’s Axe believes it can be strong enough to bring about peace, a concept explored in its latest crowdsourced campaign.
Facebook And Social Media Rule The World Of Apps There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array of high-level statistics about app and mobile web […]
In Push To Court Corporations, Instagram Releases Better Tools For Brands Brands are about to get a big boost on Instagram. Today, Instagram announced a new suite of business tools that will give marketers mounds of important data and metrics including impressions, reach frequency and engagement. This suite has been beta tested for a few select advertisers, but will be rolling out to all advertisers now. […]
Banned AdSense Publisher Cries Foul After Receiving Encouragement From Google Reps Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him from the advertising platform. Stories of publishers claiming Google unceremoniously shut down their accounts and robbed them of ad revenue aren’t new. What’s interesting about this story is that Google’s sales team […]
Be A Statistically Significant Marketer (Part 2) Do you really have enough data, or the right data, to make a decision? Learn how to calculate statistical significance.
What Is Tag Management & Why Should You Care? Part Two of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit.
Meet BotMaker, Twitter’s Spam Fighting Tool That Eradicated 40% More Spam There’s no doubt that at one point Twitter had a spam problem. From hashtag jacking to auto-following spammers had their way with Twitter — until the spam killing system BotMaker was born. Upon launch of Twitter’s internal tool, the overall number of spam metrics dropped 40% from the pre-spam-terminator days. Late yesterday, Twitter released a […]
4 Ways For Retailers To Maximize Mobile This Holiday Season Mobile targeting is advancing nearly as quickly as consumer adoption of smartphones. Here’s how to leverage both trends for the upcoming holiday shopping season.
Florida Judge Rules That Facebook Likes Aren’t Owned By Page Creators Can a Facebook Like be owned? No, according to a ruling by a Florida federal judge who Wednesday turned aside a lawsuit by a woman battling the Black Entertainment Television network over control of social media fan pages for “The Game,” including a Facebook Page with more than 6.2 million Likes. You can read the […]