Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Proof that no ranking boost for responsive sites exists in 2017 Aug 25, 2017 by Bryson Meunier There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn’t among them, argues columnist Bryson Meunier.
5 non-traditional skills to look for in a PPC account manager Aug 25, 2017 by Todd Saunders You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.
Influencers vs. thought leaders and the rise of image analytics Aug 25, 2017 by Will McInnes Influencers and thought leaders aren’t one and the same. Contributor Will McInnes takes a look at how they’ve diverged and why it means marketers today need visual analytics to help measure their brand’s impact on the social web.
Why emotion is crucial to create brand advocates — and what you can do about it Aug 25, 2017 by Jim Dicso How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
Spotify’s VP of Growth: CRM is much more than off-the-shelf software Aug 25, 2017 by Barry Levine For Mayur Gupta, everything a digitally based brand does revolves around understanding what the customer needs, and when.
Forrester Wave: Social ad tech tools are still an ‘immature’ category Aug 25, 2017 by Barry Levine The research firm expects social management vendors, DSPs and marketing clouds will build their own or buy many of the standalone providers.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
7 Tips + Tools for Efficient Remote Content Teams, Content Marketing Institute
The Future of Content Marketing Isn’t Content Marketing, Contently
The Ultimate Guide To Content Aggregators (The Good, The Bad and The Ugly), Jeff Bullas
E-Commerce
4th Quarter Strategies for Selling More on eBay This Holiday, Marketing Words Blog
75% of omnishoppers search in-store, buy online, Retail Dive
How to Implement AMP for E-Commerce, Search Engine Journal
Email Marketing
General Internet Marketing
Internet Marketing Industry
Global Influencer Marketing Pioneer, Open Influence, Expands Core Offerings with Launch of its OpenWorks Platform, PR Newswire
Personalization of Audio: Shorter Audio Ads, Pandora For Brands
Retail Intelligence and Tech Innovator Crealytics Taps Veteran Industry Strategist Tom Zambrotta to Lead Global Growth, Market Wired
MarTech
Mobile/Local Marketing
AMP – Should You Make the Jump?, 3Q Digital
Been There, Done That: Are marketers neglecting the mobile app experience?, MarketingSherpa Blog
How The Meet Group battles header bidding’s mobile app problem, Digiday
Social Media
Video
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