May 30, 20182 min read

Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How to use influencer marketing to meet your company’s goals May 30, 2018 by Megan Krause Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business.
How to hire the right people for your marketing team May 30, 2018 by Digital Marketing Depot “Digital Transformation” has become one of the most commonly used buzzwords in business today. As we scramble to digitize, personalize and virtualize more and more aspects of the human experience, it’s hard to find an article or research piece on organizational strategy without running into it.
How brands can find and keep customers without third-party data May 30, 2018 by Barry Levine With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data.
DoubleClick Bid Manager opens up digital audio ad buying globally May 30, 2018 by Ginny Marvin Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

French group files GDPR complaints against Facebook, Google, Apple, Amazon, LinkedIn May 30, 2018 by Greg Sterling The issue of ‘forced consent’ is at the center of the seven complaints.