Jun 30, 20174 min read

Marketing Day: In-house SEO, featured snippets & Facebook targets spammers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The value of an in-house SEO Jun 30, 2017 by Eugene Feygin Does your business really need an in-house search professional? Columnist Eugene Feygin explains what an in-house SEO can bring to the table, and why it’s worth the investment for many organizations.
Featured snippets: Optimization tips & how to ID candidate snippets Jun 30, 2017 by Brian Ussery Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.”
2017: The year in social marketing so far Jun 30, 2017 by Tim Peterson From Snap’s IPO to Facebook’s ad breaks to Instagram’s Stories, here are 2017’s biggest stories in social so far.
Facebook targets individual spammers with latest news feed tweak Jun 30, 2017 by Tim Peterson Facebook has identified a small group of spammers and will penalize links that those accounts share more than the average Facebook user.
No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’ Jun 30, 2017 by Allan Haims Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach.
How Life is Good built a content-first app with an 89% retention rate Jun 30, 2017 by Blaise Lucey Columnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales — and why it keeps users coming back for more.
Snaps launches a Marketing Cloud for chatbots, messaging and emojis Jun 30, 2017 by Barry Levine New York City-based company is offering a self-service platform so marketers can target users with automated conversations.
LISTEN: Danny Sullivan reflects on 21 years covering the search industry Jun 29, 2017 by Matt McGee In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now.
Voice search and SEO: Why B2B marketers need to pay attention now Jun 29, 2017 by Nate Dame Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared!
Surviving and thriving at an SEO conference Jun 29, 2017 by Dave Davies Hitting the search conference circuit this year? Columnist Dave Davies has tips and advice for making the most of the experience.
Calling all B2B sellers and marketers: Business as usual is holding you back Jun 29, 2017 by Sonjoy Ganguly Are you clinging to outdated marketing approaches and technologies? Columnist Sonjoy Ganguly says it’s time to shake things up and unlock ABM’s potential.
Force-feed your marketing funnel now Jun 29, 2017 by John Steinert Contributor John Steinert explains how SiriusDecisions’ Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real, active demand in their markets and rapidly funnel it to sales.