Oct 17, 20145 min read

Marketing Day: IFTTT Adds Twitter Triggers, BuzzFeed’s Not Afraid Of Facebook & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Comedian Nick Thune Punks Millennials As Lyft Driver In A Honda Fit Hidden cameras show off the comedian’s antics and the uncomfortable reactions of his passengers.
NRF: A Record 56 Percent Of Holiday Shoppers Will Shop Online This Year More evidence that the upcoming holidays could be a good one for online retailers: The National Retail Federation (NRF) says a record 56 percent of consumers plan to shop online this year. That’s according to the NRF’s Holiday Consumer Spending Survey, a survey of more than 7,500 consumers during the first week of October. That […]
IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking Good news for social media robot fans. If This Then That (IFTTT), the popular automation tool, has expanded its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the new triggers: […]
Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and more brands are bypassing YouTube to upload their video content directly to Facebook. After analyzing 180,000 Facebook video posts from 20,000 Facebook pages, the study revealed a […]
Apple iAd Advertisers Can Now Retarget Across iOS Devices Though they haven’t been shouting it from the rooftops, Apple added audience retargeting capabilities to its mobile ad platform iAd in iOS 8. Digiday reported that Apple has been actively pitching agencies cross-device ad retargeting via iAd, which has struggled to find a foothold and the premium identity bestowed upon its launch in 2010. IAd […]
5 Reasons Why Your Sales Team Hates You & Your Fellow Marketers Columnist Rachel Balik examines the sometimes tenuous relationship between Marketing and Sales. Can’t we all just get along?
How To Give Your Content Marketing Purpose & Punch As content marketing becomes mainstream, how can your content stand out? Columnist Nate Dame discusses how to better understand your audience for content marketing success.
5 Ways Smart Marketers Accrue Social Influence Columnist Katy Keim outlines steps you can use to take advantage of influencers in social media.
BuzzFeed: We Don’t Fear Facebook News Feed Changes As the CEO of a site that receives so much traffic from Facebook, you might think BuzzFeed’s Jonah Peretti would be worried about changes Facebook has made over the past year to filter out memes and other types of low-quality content. But Peretti said recently he’s not — and even if BuzzFeed gets less traffic […]
Official: Twitter Will Now Show You Tweets From People You Don’t Follow Twitter’s move away from a strictly real-time feed became a bit more real late today. The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the […]
Twitpic Can’t Find A Buyer, So It’s Pulling The Plug After All Cancel Twitpic’s subscription to its resurrection. After tweeting on Sept. 18 that it had found a buyer to rescue it from closure — a shutdown that the company said was necessary because of a trademark dispute with Twitter — Twitpic announced today that it will in fact be shutting down. Twitpic founder Noah Everett updated […]
Twitter’s New Audio Cards Play Music & Podcasts In Your Mobile Timeline Twitter announced a new audio experience for iOS and Android today, giving people one-tap access to listen to music, podcasts and other sonic content. The new feature — Audio Cards — is being launched in partnership with third-party streaming services, though only one — SoundCloud — was identified in the blog post announcing the rollout. […]
Jack Daniel’s Opens World’s First Crowdsourced Bar To celebrate its 164th birthday, the bourbon brand orchestrated the creation of the venue for its party.
Stephen Colbert Demands Google Apology For Getting His Height Wrong Increasingly, Google has been trying to provide people with direct answers to questions rather than sending them to web sites. That got Google into trouble yesterday with comedian Stephen Colbert, because it cut an inch off his height. On his show last night, Colbert joked about googling himself as he regularly does, only to be horrified […]