Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 30, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Why AI for PR may be different than AI for marketing Jul 30, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game.
5 ways to hack a higher marketing ROI Jul 30, 2018 by Rex Briggs Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
7 easy ways to multiply your conversions Jul 30, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
Prediction About Data Usage Post-GDPR Jul 30, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned.
How to use SEO for big ROI during back-to-school and other sales events Jul 30, 2018 by Karen Bone Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes Jul 30, 2018 by John Steinert Contributor John Steinert explains how to keep off the low-quality high-volume treadmill.
Cedato unveils ‘contextual lookalike targeting’ for programmatic video Jul 30, 2018 by Robin Kurzer The company says it’s the first to offer data-based contextual advertising for video that meets clients’ KPIs.
Online Marketing News From Around The Web:
3 YouTube shopping trends marketers should understand, Think With Google
A Safer Conversation, Periscope
Instagram: The Ad Channel Your Parents Aren’t On (Yet), Practical Ecommerce
Introducing Marketing API, v3.1, Facebook for Developers
The Facebook Attribution Window: How Facebook Tracks Conversions, Social Media Examiner
Why You Need To Include Pinterest in Your Marketing Strategy, Business 2 Community
You Must Win Every Moment of Trust to Win the Moment of Truth, Content Marketing Institute
YouTube desktop player now supports vertical videos w/ dynamic video player, 9 to 5 Google
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