Jul 27, 20165 min read

Marketing Day: IAB’s ad-blocking study, mobile wallets & chatbots

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Does the IAB’s first ad-blocking study provide the “missing stat”? Jul 27, 2016 by Barry Levine The report offers some new insights into what it will take to keep people away from ad blockers.
How to use device bid adjustments, straight from Google Jul 27, 2016 by Matt Lawson AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns.
TrackMaven Report: What your content says about your social media marketing strategy Jul 27, 2016 by Tamar Weinberg TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things.
Local businesses trump big businesses when it comes to delivering on-site updates Jul 27, 2016 by Myles Anderson Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
Not just for payments, mobile wallets an underused consumer channel — [survey] Jul 27, 2016 by Greg Sterling Urban Airship survey showcases broader potential of mobile wallets.
Pokémon Go, augmented reality and the future of local marketing Jul 27, 2016 by Brian Smith What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
Use Power BI to supercharge your SEO Jul 27, 2016 by Chris Liversidge Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about.
The art of link building: Why creating connections is the key to success Jul 27, 2016 by Ryan Shelley Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users.
3 ways marketers can use speed to their advantage Jul 27, 2016 by Scott Vaughan Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it.
8 tips from 7 months of local sponsorship marketing Jul 27, 2016 by Megan Hannay Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy.
Marketing. Tech. Management. See the MarTech Europe agenda. Jul 27, 2016 by Marketing Land Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organizational/people issues, and you’ll miss the window of advantage marketing technologies provide.
Pinterest poaches Snapchat’s ad research boss Gunnard Johnson Jul 27, 2016 by Tim Peterson Pinterest has hired Johnson to be its head of measurement science and insights at a time when measurement has never been more important to digital ad sales.
Flok wants to bring chatbots to the small business masses Jul 27, 2016 by Greg Sterling Company’s app enables bots to interact with consumers on behalf of SMBs.
Apple earnings: Company beats with $42 billion, iPhone SE above expectations Jul 26, 2016 by Greg Sterling Device sales were down across the board, but analysts had expected worse.
Twitter’s ad biz struggles under pressure on video ad pricing Jul 26, 2016 by Tim Peterson Twitter has had to lower its video ad viewability standard to remain competitive and be able to compete on volume over value.
Qualia partners with NinthDecimal to attribute a physical store visit to a specific device and ad Jul 26, 2016 by Barry Levine This collaboration, Qualia says, points to the benefit of its recent merger, which combined intent data with cross-device targeting.