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Marketing Day: IAB Original Digital Video Report, Facebook Upgrades Native Ads & Mobile Display

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook Test Lets Users Pick Which Pages’ & Friends’ Posts Appear At Top Of News Feed Test for some mobile users gives them the option to override the algorithm to make sure they see posts from their favorite people and Facebook Pages.

  2. Facebook: Smartwatches Are “Absolutely” An Advertising Opportunity Even without an Apple Watch app, Facebook ad exec says company sees smartwatches and wearables as an advertising venue.

  3. IAB Reports Nearly A Quarter Of U.S. Adult Population Watches Original Digital Video IAB’s 2015 Original Digital Video Study shows the number of U.S. consumers watching digital content is up 13 percent over last year.

  4. Facebook Strengthens Native Ad Tools For Audience Network Placements Today Facebook’s native ads received a big upgrade with the addition of new templates, an ad manager and horizontal scrolling capability.

  5. Beer Brand’s #TweetAt12 Campaign Offers Free Beer To Those Who Tweet At Noon Synchronize your watches! With a new contest, Fuller’s London Pride is rewarding tweets and raising awareness of its daily quality check.

  6. Prudential’s Marketing Leader Aims To Make Life Insurance More Relevant In Today’s Market Get To Know: Prudential Executive VP of Product and Marketing Mark Hug

  7. Stop Building Marketing Platforms For Marketers Columnist Jim Williams believes the marketing platform of the future needs to be focused on buyers, not marketers.

  8. What Google’s Mobile-First Rules Mean For Your Marketing Strategy Columnist Josh Manion explains why Google’s update should encourage marketers to move beyond the mobile Web into native mobile apps.

  9. Mobile Video Advertising Revenues Much Higher Than Impression Share — Report You might still think of Opera as a browser company. However a number of strategic mobile advertising acquisitions over the past few years have transformed the company into a global advertising business.

  10. Succeeding In Mobile Display Advertising: Little Messages That Pack A Big Punch Mobile advertising comes with a plethora of challenges. Columnist Rob Rasko wants your help in understanding mobile marketing effectiveness.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

  1. 19 must-have features for mobile product pages, econsultancy.com

  2. 5 Ways a Mobile-First Strategy Can Integrate Online and Offline Marketing, www.adweek.com

  3. 6 Tools Restaurants Can Use to Offer Mobile Ordering, streetfightmag.com

  4. App Annie Buying App Data Provider Mobidia, recode.net

  5. Does Anyone Use Social Sharing Buttons on Mobile?, moovweb.com

  6. How to use mobile phone data for good without invading anyone’s privacy, qz.com

  7. Local Advertising to Go Programmatic, www.emarketer.com

  8. Mandatory Mobile: Taking CRM on the road, www.martechadvisor.com

  9. Marketers getting more adept at mobile targeting, but challenges loom, www.mobilemarketer.com

  10. Road to in-store mobile payments is bumpy for Apple Pay, www.mobilecommercedaily.com

  11. Social-Local Landscape: Are Snaps the New Check-in?, blog.biakelsey.com

  12. Understanding the role of influence in cross-device transactions, blog.affiliatewindow.com

  13. Why Mobile Commerce Is Not eCommerce 2.0, www.getelastic.com

Social Media

  1. 11 Terrific Twitter Profile Designs for Inspiration, www.jeffbullas.com

  2. 33 Social Media Groups and Chats You Should Know About, blog.bufferapp.com

  3. 4 Reasons Marketing Shouldn’t Control Social Media, www.convinceandconvert.com

  4. 5 Social Media Reports to Help You Crush Any Meeting, simplymeasured.com

  5. Are Facebook Ads Getting More Popular with Small Business?, smallbiztrends.com

  6. Don’t Boost Your Facebook Posts, www.blogtyrant.com

  7. How #brands can #hashtag like #champs, digiday.com

  8. How The UN Uses Twitter To Bring The World Together One Tweet At A Time, www.socialbro.com

  9. How to Develop a Social Media Brand Standards Guide, www.searchenginepeople.com

  10. IBM, Facebook Form Product Innovation Partnership, adage.com

  11. Social Media is the Next Big thing for Networking, blog.similarweb.com

  12. The Secret Language of Emojis on Instagram, www.adweek.com

  13. Twitter Scrambles for an Ad Fix as Nielsen’s Promoted Tweets Show Up in Porn Feeds, www.adweek.com

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