Aug 26, 20146 min read

Marketing Day: HubSpot’s IPO, Pinterest Analytics Upgrade & Instagram’s Hyperlapse

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

That Ridiculous East Hills Mall Ad Now Has Over 2 Million Views The Dubai Mall claims to hold the title of the world’s most visited shopping mall, having attracted more than 75 million visitors in 2013. But what about the world’s most viewed shopping mall ad? While we can’t locate hard data on that metric, we can say that East Hills Mall video that went viral last week just might […]
New: You Can Now Import Google+ Videos To YouTube Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter. Users that have merged their YouTube channel with Google+ will find a new import option in the upper right corner on the YouTube upload page. Clicking the “import” button brings up […]
Apple iAD Introduces Ad Units Designed For Brands, Expands To Two More Countries Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen interstitial banner ads with units designed for in-app viewing. Additionally, the company has expanded the iAd network to Russia and Switzerland, bringing the total number of countries in-network to 16. When iAd first launched, it […]
Instagram Releases Hyperlapse, An iOS App To Help You Shoot Video Like Scorsese Instagram is about to get more cinematic. Today the photo-sharing network released Hyperlapse for Instagram, a new standalone iOS app that gives users the ability to create tracking shots and time-lapse video. The free app features built-in stabilization technology that enables effects previously only possible with professional equipment. Available only for iOS devices — an […]
Report: Screens, Carrier Networks And Staff Drive Smartphone Sales Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large consumer panel, the report highlights the phone features and resources that buyers value and consult in their purchase process. Despite being a commodity, 64 percent of smartphone owners still purchase their mobile devices in-stores; 24 percent buy online. However […]
“Yahoo Recommend” Brings Stream Ads To Third-Party Sites Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored posts. Unlike other recommendation engines like Outbrain, which also promote content on other sites, the product, dubbed Yahoo Recommends, only promotes content on the publisher’s own site along with Yahoo’s stream ads. Publishers receive a cut […]
Have You Done These 5 App Store Optimizations? App Store Optimization is the new Search Engine Optimization. Try these suggestions from contributor Ashley Kemper and get off to a great start.
Twitter Expands Ads To 12 More Non-US Markets Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East […]
Ready For Strangers Shopping Your Site For The Holidays? The holiday season means big sales — and often, a whole new audience to market to. Have you adjusted your strategy accordingly?
Bizible Launches Cross-Channel Analytics For B2B Marketers One of the great challenges of B2B marketing can arise when marketers don’t have a view into whether leads turn into revenue. Marketing analytics firm, Bizible, is expanding its focus from paid search performance to full cross-channel reporting with the aim of giving marketers that clear view into how their efforts impact revenue generation. Launching […]
Pinterest Launches Analytics Upgrade; It’s Available Today To All Business Accounts Pinterest is still taking a slow-play approach to advertising, but it clearly recognizes the value of commerce and the businesses that use its network to reach customers. Today, the San Francisco-based company is releasing an updated version of Pinterest Analytics and making it available globally, in all 31 of the languages Pinterest supports. The service […]
B2B Marketers: Why Organic Content Is Your Weapon Of Choice Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […]
HubSpot Files For $100 Million IPO HubSpot, the Massachusetts-based online marketing software company, has filed paperwork to go public in an IPO that could raise up to $100 million. According to HubSpot’s S-1 document, the company currently has more than 11,000 customers in 70+ countries. HubSpot also reports that it has 719 full-time employees, with its headquarters in Cambridge, Massachusetts, and […]