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Marketing Day: HubSpot Announces New Partnerships, Pinterest Expands Ad Solutions & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. HubSpot Announces Integration With 11 Martech Platforms New partnerships include Slideshare, Bigcommerce, Shopify, Invoca and others. Company also announces loan program for premium agency partners.

  2. Google Opens The (Vaultlike) Door To Its Anti-Fraud Team For The First Time The team of 100 is tasked with decoding the tactics of the cyber criminals that are costing the industry billions in ad fraud.

  3. World Wildlife Foundation’s #EndangeredEmoji Campaign Uses Twitter To Solicit Support And Donations For Endangered Species The non-profit seizes on the fact that 17 species in the emoji alphabet are endangered.

  4. SPONSOR MESSAGE: The Marketer’s Guide to Mobile Orchestration Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience.

  5. Pinterest To Greatly Expand Advertising Solutions This Summer, Including A New Take On Video Ads After a measured roll-out of Promoted Pins, the social bookmarking network aims to give marketers full-funnel advertising solutions in the coming months.

  6. Pinterest Will Set Ads In Motion With Cinematic Pins New mobile ad product will enable brands to tell stories with looping video ads with the motion controlled by users’ scrolling.

  7. 3 Overlooked Retargeting Strategies For Retailers How can retailers step up their retargeting campaigns to reach new and existing customers? Columnist David Rekuc has some advice.

  8. HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans Social management platform rolls out free feature that suggests the best Facebook posts to promote and automatically optimizes campaigns.

  9. 5 Steps To Freedom: The Key To Being A Rapid Marketer How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips.

  10. SMX Advanced in 2 Weeks – Here’s How to Attend All Access conference tickets are sold out, but there’s still plenty of value in attending SMX Advanced.

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