Oct 3, 20145 min read

Marketing Day: How To Optimize Your Payment Process, EU Approves Facebook’s WhatsApp & Mo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Foot Locker Presents The Horse With Harden Challenge Horse. No, not the creature you ride – the game you play with your friends that requires one player to match the basketball shot of another. Foot Locker arranged a game of HORSE with Houston Rockets player James Harden. But it wasn’t just your typical game of HORSE in which one NBA star tries to one-up the other. Rather, […]
Google Dynamic Remarketing Ads Rolling Out To All Advertisers Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more. Dynamic remarketing (or retargeting) ads that […]
Show Me The Money! 6 Steps To Optimizing Your Payment Process A smooth, seamless and convenient payment process is key to maximizing conversions.
Your Health On Facebook? Report Suggests The Company Will Create Heathcare Communities & Wellness Apps Facebook is looking to get into the healthcare business, according to a report today by Reuters. Citing three unnamed “people familiar with the matter,” Reuters said the social network is exploring the creation of online “support communities” to connect Facebook users suffering from various illnesses and new “preventive care” applications to help people improve their […]
SEMPO Announces Call For “Search Congress” To Draft Search Engine Marketing Code Of Ethics Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America. According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following […]
These 3 New Technologies Should Keep Marketers Awake At Night With so many exciting innovations on the horizon, which ones will marketers need to prepare for? Contributor Frederick Vallaeys looks at how technologies will change lives, and marketing.
European Union Approves Facebook’s WhatsApp Acquisition The European Union’s antitrust authority today approved Facebook’s acquisition of messaging service WhatsApp, clearing the way for the social network to complete its $19 billion cash and stock transaction. “We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market,” EU antitrust […]
No More Promiscuous Newsfeed Experimentation, Facebook Lays Out Research Guidelines This summer, many Facebook users were appalled that the social networking behemoth had performed psychological research just a few years earlier. The research lead to formal complaints from the Electronic Privacy Information Center (EPIC) and an outcry from users. The uproar didn’t go unnoticed as today Facebook has released a new framework for research that […]
Facebook Mobilizes The Like Button Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time. According to the company’s blog post: People using a mobile app can directly Like the app’s Facebook Page, […]
Up Close @SMX East: What I Wish CMOs Knew About Search Marketing Ever wish C-Level execs had a clue about search marketing? Here are the things to educate them about.