Feb 16, 20155 min read

Marketing Day: How To Do A Content Audit, Why Google Won’t Talk Mobile & Is Apple Buildin

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Old Spice Uses #NatureFacts Hashtag For Nature-Themed Fresher Collection Campaign Earlier this month, Old Spice launched a campaign to promote its new line of nature-themed body spray and deodorant called Fresher Collection. The brand gave the products names like Nest, Log, Roar, Woods and Coconut. The campaign launched with a two-minute video explaining how using Old Spice Fresher Collection can bring one closer to nature, complete with “nature […]
How To Conduct A Content Audit A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites and/or social media presences — any content for which your organization is responsible). Why perform a content audit, which […]
Study: Accurate Location Can Boost Mobile Conversions By More Than 2X Mobile ad platform Thinknear’s latest location accuracy report contains a variety of findings about the impact of location accuracy on consumer behavior and ad performance. Overall, the report says that the availability of location for mobile display campaigns is expanding but geo-accuracy is being diluted or degraded by a new influx of programmatic impressions. Thinknear […]
What’s The Real Value Of Mobile? Establishing proper attribution for mobile’s role in influencing and driving offline conversions is a challenge for the brick-and-mortar retail marketplace. This is often due to online forms of measurement such as click-throughs being used as the primary way to also measure mobile conversions, which are often invalid or unreliable and result in a significant attribution […]
Maximizing Lead Scoring & Analytics: How To Use Big Data In B2B Modern B2B marketing and sales teams rely on several techniques to maintain customer interest throughout the buying process. Rather than the classic sales funnel, the customer’s journey is now treated as an ongoing course of marketing and education, sales outreach, and (eventually) a transaction. Marketing automation is the engine that allows marketers to collect all […]
Boost Traffic, Rank, Engagement & Sales – Attend SMX West in Two Weeks! Search Engine Land’s SMX West conference returns to San Jose in just two weeks! Here all that’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest SEO tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the full agenda. Expert Faculty: Over 100 […]
Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results.
50 Percent Of Ad Agencies Not Sure They’re Getting Good ROI From Online Video Ads Majority of agencies surveyed also say video ads don’t always reach the intended target audience.
Is Apple Really Building An iCar? Could Apple really be building a car? Something is going on according to a frenzy of articles, which appeared late last week and over the weekend from the Wall Street Journal (WSJ), Reuters, Financial Times, Quartz and others. The WSJ reported that “Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, […]