Oct 6, 20144 min read

Marketing Day: How Google Helped Buzzfeed Go Social, Pinterest’s Media Partnerships & Mor

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LinkedIn Now Shows How You Sparked That Engagement LinkedIn is giving users more detailed information about what prompts people to interact with their profiles and content on the business-oriented social media network. The feature, new on LinkedIn’s “Who’s Viewed Your Profile” page (which you’ll find listed under Profile in LinkedIn’s navigation menu), is an overlay that shows the actions a user took that […]
Pinterest Scares Up Media Partnerships For Month-Long Halloween Campaign Halloween is very big on Pinterest with 176 million pins and 51 million people following boards about the holiday. So it’s only natural that the company is leveraging All Hallows Eve to promote Pin Picks, a new editorial product. Pinterest has partnered with about 10 media companies, including Funny or Die, eHow and YouTube star […]
How A Google Mistake That Killed BuzzFeed’s Traffic Turned It Into A Social Media Powerhouse What helped turn BuzzFeed into a site that is the poster child for riding social media into massive popularity and traffic? Ironically, search goliath Google. Early on in BuzzFeed’s history, getting mistakenly hit by a Google penalty caused BuzzFeed to focus on social — a decision that’s been phenomenally successful for the media company. BuzzFeed founder […]
How Business Leaders Can Overcome Burnout Is it stress? Or is it burnout? Contributor Chuck Sharp shares his experience with business burnout and what worked to help him overcome it.
Will Apple’s “Location Warnings” Be Educational Or Scary? Last week the subscription-only The Information wrote about Apple’s new “location warnings” and its potential impact on developers. This is something I explored from a user perspective on my personal blog last month. Previously Apple enabled users to turn location off or on. Now there are three potential settings: “always,” “never” or “while using the […]
Nescafé Locks Thousands Of Red Mugs To Fences Then Provides Combination With Facebook App Finding inspiration from love locks on bridges around the world — along with research that showed the red Nescafé cup to be a meaningful representation of the brand – Croatian agency Drap put together an interesting outdoor activation with a little digital tossed in. Earlier this year, the agency locked thousands of red Nescafé mugs to bridges, benches […]
Proven Tactics from 40+ Successful Brands – Register Now for SMX Social Media Marketing, Save $200 Many of the world’s most skilled and knowledgeable social media specialists will take the stage at SMX Social Media Marketing in Las Vegas, November 19-20. Speakers from brands and agencies will share challenges they’ve overcome and result-driving tactics that make them successful. You’ll hear from: They’ll be tackling paid, earned and owned social media marketing […]
In A First, Mobile Ad Network Offers “Guaranteed Outcomes” InMobi, which describes itself as “the world’s largest independent mobile advertising platform,” is betting that its new advertising program called “guaranteed outcomes” will grab attention and ad dollars from rivals. The program appears to be the first of its kind. InMobi is taking on financial risk by saying that it can contractually deliver against selected advertiser […]
How Digital Is Shaping Auto Marketing Contributor James Green lays out the state of the automotive industry’s digital transformation, suggesting ways companies can take advantage of the opportunity.
How To Turn Prospect Priorities Into Email Sales Ammunition Discover how a few email campaign tweaks and audience research can help you build trust, meet customer needs and get better results.
Facebook Shows Its Fake-Like Fighting Teeth, Says It Has Won $2 Billion In Legal Judgements Against Spammers Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2 billion in legal judgements against spammers — and offered advice to businesses to avoid being fooled by fake-like scams. Fake likes are a particular target for Facebook, and much of the […]