Marketing Day: How Fashion Brand Drives Revenue On Reddit, Facebook Messaging Features & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. How A Fashion Brand Drives 20% Of Daily Online Revenue From A Single Reddit Post Oct 19, 2015 by Martin Beck Reddit can be a challenging place for marketing, but Uniqlo’s is making its presence there pay off by embracing the community rather than parachuting in to exploit it.

2. Marketer’s Guide: B2B Marketing Automation Platforms Oct 19, 2015 by Marketing Land Do you need a marketing automation platform?

3. Make Better Connections With Facebook’s New Message Features Oct 19, 2015 by Alison Zeringue Your customers are reaching out to you. Are you ignoring them? Columnist Alison Zeringue discusses new Facebook features that make it easier to respond to messages and explains how you can leverage these tools to increase your social ROI.

4. Facebook Looking To Partners To Extend Reach Into Small Business Market Oct 19, 2015 by Greg Sterling This past week, Facebook introduced a new small business “channel” in its broader marketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing.

5. Content Marketing Lessons From Hollywood A-Listers Oct 19, 2015 by Quinn Whissen What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing.

6. Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition Oct 19, 2015 by Barry Levine The updated Cloud offers a single integrated data store that company says goes beyond competitors’.

7. Amazon Sues 1,114 Fiverr Users For Offering To Write Fake Product Reviews Oct 16, 2015 by Matt McGee It’s Amazon’s second lawsuit this year in a battle to ensure that product reviews it publishes are legitimate and trustworthy.

8. Jive Offers Assignments And Rewards For Brand Advocates In Its Social Communities Oct 16, 2015 by Barry Levine The new features are intended to better engage the most enthusiastic and knowledgeable participants.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms

2. 2015 Doodle 4 Google Contest Asks Students To Create A “What Makes Me…Me” Google Logo

3. Think Differently About RLSA & Boost Your Conversion Volume

4. Google Releases Waze Version 4.0 For iOS Users; Android Coming Soon

5. Young Consumers Read More Reviews & Are More likely To Write Reviews

6. Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever

Online Marketing News From Around The Web:

Blogs & Blogging

1. 3 Ways Business Blogging Yields Measurable Results, heidicohen.com

2. 7 Tips to Attract Guest Bloggers to Write for Your Website, www.blogherald.com

3. 7 Ways to Increase Tweets for Your Blog Content, www.searchenginejournal.com

Business Issues

1. Apple’s auto ambitions sideswipe electric motorcycle startup, www.reuters.com

2. Eric Schmidt talks running Google, scaling fast, managing chaos, hiring, Alphabet, more, medium.com

3. Square has poached Yahoo executive Jackie Reses to lead its lending division, qz.com

4. Steve Ballmer Is Now One of Twitter’s Biggest Shareholders, www.wsj.com

5. Publishers Straddle the Apple-Google, App-Web Divide, New York Times

6. Yahoo’s Marketing Partnership SVP Lisa Licht Also Departs, recode.net

Content Marketing

1. 11 Best Browser Extensions for Content Marketers, contentmarketinginstitute.com

2. 4 Ways to Create a Content Marketing Strategy That Triggers Action, www.convinceandconvert.com

3. Ensure These Measures to Avoid Failure of Your Content Marketing Plan, www.martechadvisor.com

4. How General Mills Became an Earned Media Machine, contently.com

5. Preparing Your Killer Content Marketing Pitch, moz.com

Conversion Optimization

1. 3 Hacks to Dominate Your Mobile Conversion Rates, www.wordstream.com

2. 4 Steps to Create Content That Converts, www.martechadvisor.com

3. Can SSL, Trust Seals and Other Security Indicators Increase Conversions?, unbounce.com

4. Drive Sales and Increase Conversions With These Types of Content, www.convinceandconvert.com

5. How to Create Landing Pages That Convert, blog.kissmetrics.com

Copywriting, Design & Usability

1. Communicating the UX Vision: 13 Anti-Patterns That Block Good Ideas, www.uxmatters.com

2. Good UX is Good Marketing: Brand Affinity Through Delightful Interactions, www.usertesting.com

3. Intimate And Interruptive: Designing For The Power Of Apple Watch, www.smashingmagazine.com

4. Why exclusivity is the cherry on the customer experience cake, econsultancy.com

Display & Contextual Advertising

1. Use All Channels to Influence Display Targeting, www.clixmarketing.com

Domaining

1. There Are Now 2,121 ICANN Accredited Domain Name Registrars, www.thedomains.com

E-Commerce

1. 3 areas where rivals beat Amazon, www.internetretailer.com

2. 3 Ways to Use “Haul” Videos in Ecommerce Marketing, www.practicalecommerce.com

3. Amazon PR Boss Blasts New York Times Expose, Digs Up Dirt on Its Sources, recode.net

4. How repricing helps level the ecommerce playing field, econsultancy.com

Email Marketing

1. Email Marketing Myths and Misconceptions, blogs.constantcontact.com

2. Four All-Too-Common Enterprise Email Marketing Mistakes, company-enterprise.myshopify.com

3. Lost Emails and Open-time Personalization Strategies, blog.movableink.com

General Internet Marketing

1. GE CMO Explains Why the Company Likes to Be First on Digital, adage.com

2. How Marketers Can Avoid Getting Stuck in a “Badvertising” Rut, www.adweek.com

3. Is Digital Marketing Going Down the Right Road?, www.cmswire.com

4. Is This Internet Marketing Stuff Impossible or Unrealistic?, www.clicknewz.com

Internet Marketing Industry

1. 33Across Responds to Industry Demand for Quality Video Ads with Launch of “Real Video”, www.businesswire.com

2. eXelate Named As Member Of Twitter Official Partner Program, www.nielsen.com

3. Razorfish Global CEO Tom Adamski Passes Away, Ad Age

4. Socialbakers Launches Advanced Native Analytics on Weibo, www.socialbakers.com

5. Terminus Raises $1.8 Million to Expand Leadership Position in B2B Account-Based Marketing, PR Web

6. Zapstream Unveils First Live Social Streaming App with Special Effects, www.prweb.com

MarTech

1. 4 Ways to Give Your IT Department More Love, www.cmswire.com

2. As a Martech Firm, Are You Continually Evolving?, www.martechadvisor.com

3. Dunkin’, McDonald’s And ADT Debate: Can We Trust Tech Platforms With Our Data?, adexchanger.com

4. How Organizations Can Select the Right Marketing Technology, www.martechadvisor.com

Mobile/Local Marketing

1. How CTA’s Can Massively Increase Downloads For Your Mobile App, www.searchenginepeople.com

2. Hundreds Of Apps Banned From App Store For Accessing Users’ Personal Information, TechCrunch

3. Mobile Reaches 5% of Total Media Spending in Russia, www.emarketer.com

4. Retailers eye closing mobile conversion gap in 2016, www.mobilecommercedaily.com

5. The One-Size-Fits-All Approach Doesn’t Work In Mobile, adexchanger.com

Reputation Management

1. Are You Sure Your Brand Name Belongs to You?, www.internetmarketingninjas.com

2. Your Guide to Reputation Management Blogging, www.searchenginejournal.com

Social Media

1. 20 New Ways Facebook Is Eating The Internet, techcrunch.com

2. 4 Tools to Improve Your Social Media Marketing, www.socialmediaexaminer.com

3. 45 Percent of Pinterest Users are from Outside the U.S., smallbiztrends.com

4. 7 Tips for Brands Tweeting in Real-Time, www.adweek.com

5. A Guide to Twitter Advertising Card Specs, www.adweek.com

6. Can Facebook Win Local?, streetfightmag.com

7. Facebook advertising: tips for holiday campaign planning, 3qdigital.com

8. Facebook’s carousel ads are 10 times better than its regular ads, digiday.com

9. How Social Half-Life Reveals the Perfect Time to Post, www.socialmediaexplorer.com

10. How to Use Facebook Insights to Improve Your Engagement, www.socialmediaexaminer.com

11. It had to happen: An agency is pitching clients on Snapchat, digiday.com

12. Leaked Pinterest Documents Show Revenue, Growth Forecasts, techcrunch.com

13. Marketing on Reddit: a potential goldmine or a fool’s errand?, econsultancy.com

14. Notifications for targeted attacks, www.facebook.com

15. Pinterest for Local Businesses, www.alan-rothstein.com

16. Tips For Making Your Facebook Page Stand Out During The Holidays, authoritylabs.com

17. Twitter’s problem is its investors, not its business strategy, qz.com

18. Wendy’s is Making Snapchat-Like Mobile Ads on Facebook, www.adweek.com

Video

1. Consumers Turn to YouTube for Christmas Cheer, www.reelseo.com

2. How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group, streetfightmag.com

3. Why Video is an Effective Digital Marketing Component, www.martechadvisor.com