Aug 19, 20145 min read

Marketing Day: How Content Marketing Is Changing, Facebook Ups Daily Ad Frequency & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How Content Is Changing And What Marketers Need To Know [Survey Data] Content marketing is hitting a very important inflection point. Find out what you need to do to keep up with its development.
Newcastle Asks Fans For Photos, Which It’ll Convert (Very Badly) Into Ads British-brewed Newcastle Brown Ale is broke, so it’s asking for help with its creative. Social media denizens are responding in droves.
Facebook Raises Limits For Daily Frequency Of News Feed Ads Facebook has adjusted its advertising policy to allow marketers to show ads more frequently in the News Feed, Digiday reported today. The change, which went into effect Aug. 6, allows advertisers to show users the same ad twice a day; previously, the daily limit was one. Similarly, brands now are permitted to serve two News […]
Report: Mobile 21 Percent Of E-Commerce, Will Be $84B In 2014 Internet Retailer projects that by the end of the year mobile devices will account for 21 percent of e-commerce sales for the “500 leading retailers.” Globally, the publication says, mobile commerce will bring in nearly $84 billion in 2014. The report also observes that responsive design continues to gain adoption, with more than 20 percent […]
Contrarian Finding: Survey Says More Time With Browser Than Apps It’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it. Nielsen, comScore and others have documented this repeatedly. Yet, data from Burst Media contradicts that position and argues the mobile browser is where a plurality of users spend most of their time. The findings were […]
5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page How you can use psychological principles to spur action on your site and boost conversions.
Marketers: Ditch The Plastic Loyalty Cards How to mobilize loyalty programs and the benefits of doing so — marketing with Apple’s Passbook and Google Wallet.
Tumblr Partners With Ditto Labs To Scan Photos For Brand Affinity Tumblr, one of the most visual social media/microblogging networks, is making a move to help brands better understand what’s happening in the 130 million photos uploaded on the site every day. As reported first by Mashable today, Tumblr has agreed to a partnership with Ditto Labs, a Cambridge, Mass., startup that analyzes online photos for […]
Twix Leverages #TBT, Big Hair, Y2K, Dial-Up to Explain Why Twix Bites Weren’t Invented Sooner Earlier this year, Twix launched a campaign for its Twix Bites which asked “Why didn’t we think of these years ago?” Two ads answered that question hilariously blaming the delay first on hairspray and then again on the Walkman. Working with BBDO New York, the brand has extended the campaign and is having a bit […]