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Marketing Day: How Businesses Use Pinterest, Gmail Sponsored Promos & Twitter Buys Periscope

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. As Google Enters Auto Insurance Market, Comparison Sites React; Agency Partner Raises Financing Partners and competitors alike hoping Google will bring more awareness of comparison shopping for insurance, spreading the benefits.

  2. How 3 Businesses Use Pinterest To Learn What Their Customers Covet By asking new customers to share Pinterest links, Stitch Fix, Homepolish and Heather Cleveland Design gain insight they couldn’t get without the social bookmarking service.

  3. Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 1 Now that GSPs are available to all advertisers, columnist Susan Waldes shares what she’s learned from participating in the lengthy beta.

  4. You’ve Got Mail! (LinkedIn Is Positive Of It) Sponsored InMail Upgrades Now Serve 100% Deliverability LinkedIn’s Sponsored InMail adds rich targeting features and will not only display to active prospects for superior deliverability.

  5. All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There? Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data.

  6. The Content Battleground: Performance Above The Noise Columnist Jim Yu discusses the challenges marketers face when it comes to measuring content performance and value.

  7. Reports: Twitter Has Acquired Periscope Streaming Video App Startup is still in private beta but is reportedly working on a mobile app similar to Meerkat.

  8. Will Google Now Come To Apple Watch? Google Says Nothing To Announce Apple held its big Apple Watch event this morning, showing examples of various apps sending notifications and alerts from the iPhone to the device. So what about Google? Its Google Now notifications are ideal for smartwatches — in fact, they’re a core part of Google’s own Android Wear. Will those come to Apple Watch? “We […]

  9. Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 3 Ways to Use Facebook Groups for Business, www.socialmediaexaminer.com

  2. 4 Ways to Dramatically Improve Your Social Media Photos, www.convinceandconvert.com

  3. 44 Social Media Tools Recommended by the Pros, www.socialmediaexaminer.com

  4. 5 Instagrammers from 5 Continents You Need To Know, www.adweek.com

  5. Brand Yourself: Applying Strategic Branding to Personal Social Channels, www.adweek.com

  6. Brands have more followers on Google+ than on all others together, www.searchenginepeople.com

  7. Discover Agile Social Media Marketing, www.blogherald.com

  8. How Frozen Drove Disney’s Big Year on Social, www.socialbakers.com

  9. Social Selling 101: Discovering High-Value Prospects, www.martechadvisor.com

  10. State of Enterprise Social Marketing Report 2014 Takeaways, smallbiztrends.com

  11. The Problem With Twitter’s New Abuse Strategy, www.adweek.com

  12. Twitter Opens Hong Kong Office To Make Money In China, techcrunch.com

  13. U.S. judge revokes bail for missing man accused in Facebook fraud, Reuters

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